BBDO Malaysia Inspires Everyone To Be ‘Chickens’.
BBDO Malaysia has put a tongue-in-‘chick’ spin to the network’s BBDO Your Home campaign. In an effort to encourage people to be safe and work from home, the agency set out to turn the stigma of being a “chicken” into a value worthy of respect in this time of pandemic. The agency ran a social […]
The Trust Factor: Five ways leaders can maintain a high level of trust during a crisis
Photo source: pressfoto The following article was written by William Pietersen Trust is a vital requirement in any leadership endeavour. But the coronavirus pandemic has raised the stakes to historic levels. We are faced with conditions that are mortally threatening, fraught with uncertainty, and shifting rapidly. In these frightening circumstances, trust in our leaders has […]
Creative Showcase: Voltas & Ogilvy Urge Indians to be Maha Adjustable During the Lockdown
Earlier this year, Voltas launched a Maha-Adjustable campaign for its new range of ACs that could adjust between multiple tonnage modes. And since the lockdown, the words “Maha-Adjustable” have been reborn with a very different message at their heart. A message that urges understanding, compassion and hopes to decompress the building stress in every home, […]
Wonda Coffee introduces the first webar social distancing guide
Coffee brings people together, but WONDA Coffee’s latest launch is set to keep people a-p-a-r-t. In light of the government’s latest announcement of the conditional movement control order (CMCO), WONDA Coffee will introduce the first WebAR based social distancing guide in Malaysia that helps netizens to keep a safe social distance as they step out […]
Philippines’ top broadcaster ABS-CBN that irked Duterte ordered off the air
Philippine regulators on Tuesday (May 5) shut down the country’s largest media company and a frequent target of President Rodrigo Duterte’s tirades, a day after its 25-year congressional franchise expired. The National Telecommunications Commission (NTC) ordered ABS-CBN to stop broadcasting “absent a valid congressional franchise as required by law”. The 66-year-old entertainment and media conglomerate’s […]
Last chance to register for upcoming CMO Roundtables and save 15%
MARKETING Magazine is offering a bundle package for this week’s Power Up & Save Malaysia webinar series. The highly anticipated CMO Roundtable 4 & 5 have been selling fast as businesses slowly start to open during the Conditional Movement Control Order (CMCO). If you register for both sessions by 3pm on 6 May 2020, you […]
Ad spend back 10.6% in March, but newspaper bookings soar 30.2% in response to COVID-19
While the media agency-funded ad spend market dropped 10.6% in March, the 18th consecutive month of decline, newspaper bookings soared by 30.2% in response to COVID-19, according to the latest Standard Media Index (SMI) figures. Newspaper bookings were the strongest of any medium for the month, but the true extent of COVID-19’s impact on ad […]
Cocoon of the privileged is punctured by pandemic
While we were talking about the lockdown and the affluent were busy organising the safety and travel of their loved ones return home, we almost forgot the existence of a section of people who also have families and who also feel equally for the safety of their own Written by Prasoon Joshi In the days prior […]
Malaysian Advertising start-up gives away RM3.1million free Out-of-Home advertising
Location-based media specialist agency Pí Interactive and its low-cost SME advertising subsidiary BRANDLAH, has launched an advertising fund to offer support to Malaysian SMEs most severely affected by the Covid-19 crisis by offering free advertising on Out-of-Home (OOH) digital screens within Klang Valley, to be used once the Movement Control Order (MCO) is lifted. The […]
Astro jumpstarts post MCO with free ad credits
While we stagger back to normalcy with the easing of the Movement Control Order (MCO) for businesses and industries, Astro is leading the change with a stimulus package of their own. In a bold announcement, Astro is now offering RM40 million worth of ad credits for brands to better sustain their media presence and accelerate […]
