Credit Suisse gives Astro outperform rating
Checking the pulse of Malaysia’s media viewing trends. Credit Suisse conducted a media survey to analyse Malaysia’s entertainment preference, and in particular, Astro’s customer base today. The financial services company found that more than 80% of Astro’s pay TV subscribers belong to the middle- and upper-household income groups, with sports being their primary reason for […]
Register this weekend, to learn a marketer’s higher calling
We’ve all heard about the 4Ps – Product, Price, Place & Promotion – the four checkpoints marketers use when mapping-out a logical marketing strategy. However, to reflect the changing mindset, expectations and needs of consumers, marketers are now shifting their strategy using the 4Es – Experience, Exchange, Everyplace, Evangelism. How do you understand the differences […]
Redeem lifestyle deals with BIG Points on the all-new BIG Loyalty app
BIG Loyalty released its newly revamped mobile app with additional features to give BIG Members more choices to use their BIG Points beyond flights and travel. The enriched app offers BIG Members the flexibility of using their BIG Points for BIG Deals – a variety of lifestyle vouchers which can be redeemed directly on the […]
Celebrating Mother’s Day amid Covid-19
Amidst Covid-19 and MCO, Motherhood has embarked on remote shooting of its Mother’s day video by collaborating with its community of supermoms and sharing real footages of their inspiring, heart-warmingmoments. As many families are unable to celebrate Mother’s Day together this year, we develop this video with actual footage of unconditional love submitted by 22 […]
The Mobile App banking on data-driven customer insight
HeyAlfred is a free-to-use AI-driven mobile app that lets users gain control of their finances by tracking their spending and syncing to their multiple bank accounts. Currently, the app can sync with 3 local banks: and can also sync investment portfolios such as unit trusts, trading accounts and cryptocurrency wallets. Reading transaction data directly from […]
MARKETING Weekender – Issue 244
Before your weekend starts…. here’s your complimentary copy of MARKETING WEEKENDER, Issue #244 You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
Staying ahead of the crisis curve
SearchGuru, one of Southeast Asia’s largest digital agency specialising in Paid Media, SEO and Creative, turns the current challenges into an opportunity to go above and beyond for existing and new clients. With the well-being of clients and their people in mind, both the co-founders, Larry Lim and YC Ng, along with the management team are […]
Comment: Why it’s crazy to stop advertising in a downturn
The collapse in advertising on mass media outlets, from TV and billboards to newspapers and magazines, is unprecedented. Even Twitter and Facebook are suffering (try not to sob). ITV’s ad revenues have collapsed 42% as travel companies, shops and restaurants in lockdown feel there’s no point spending their money. While that seems logical, it’s really […]
Low budget, high impact – How? Register now to find out.
The power of creativity should theoretically move beyond budget constraints. But with so many campaigns already in the market, does your ad need to have a million dollar budget to be successful? In today’s session of CMO Roundtable, our speakers are Head of Marketing for Mudah.my, Andrew Pinto and Group Chief Marketing Officer of RHB […]
‘We’ll Get Through This’ –a Video Tribute To Malaysians by Twentytwo13
Malaysians have been tested since the start of 2020 – political upheaval, and then the Covid-19 pandemic. While the rakyat adjusts to the new norms of life and businesses restart amid a relaxation of the Movement Control Order (MCO), many remain cash-strapped while some have depression and anxiety issues. Nevertheless, Malaysians showed their resilience throughout the MCO […]
