RM1million pledged for frontliners campaign featuring multiple brands
The ‘Celebrating Heroes Campaign’ for frontliners initiated about a month ago, by the marketing communications industry , was launched today, Friday 15 May 2020 on Digital Out-of-Home (DOOH) screens, nationwide. An exercise to salute nurses, doctors, all healthcare staff, police, military and essential services among many other unsung heroes . Captains of the industry formed […]
Pos Malaysia launches a 1,000 piece limited edition Hari Raya stamp collection
As Hari Raya Aidilfitri is less than a week away, over the weekend Pos Malaysia launched a limited edition stamp collection featuring a combination of Islamic arabesque art elements and kufic (ancient arabic) calligraphy. Pos Malaysia’s Hari Raya Aidilfitri 2020 limited edition stamp collection designs symbolise multiple positive nouns relevant to the unprecedented circumstances this […]
MARKETING Weekender – Issue 245
Before your weekend starts…. here’s your complimentary copy of MARKETING WEEKENDER, Issue #245 Read Issue 245 here. You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
Dragons of Asia & Dragons of Malaysia is now two years in one.
In a handful of weeks, Covid-19 tipped our world upside down and shook it severely, with a domino effect snaking out affecting everyone on our planet, in some way. Our priorities have been to care for our families, (particularly older members) and ourselves. But we’ve also had to stand back and helplessly watch our industry […]
Astro and NagaDDB inspire Malaysians with Raya message embracing old celebrations in new normal.
This year, we’ve seen Malaysians collectively embrace uncertainty, social and cultural disruption and an unclear economic climate. The Covid-19 pandemic has affected each and every one of us, forcing restrictions and placing limitations in our daily lives. It’s not only caused a change in the way we live and work, but also in how we […]
TikTok and Innity Extend Partnership to 22 Countries
TikTok, a social app that focuses on short-form mobile video, has extended their strategic partnership with Innity, a leading digital media solutions and marketing technology company as their official reseller from just Malaysia to a total of 22 countries across US, Europe, and Asia. With more than 800 million monthly average users and 738 million […]
RHB overcomes MCO challenge by releasing Hari Raya TVC using only stock footage
Festive ads have long been part of Malaysian culture, an element that Malaysians eagerly await for each year. However, COVID-19 and the government issued Movement Control Order (MCO) is changing how things are done this year and shooting festive ads is essentially not possible. Taking this on as a challenge, RHB Bank Berhad together with […]
BREAKING NEWS: Andreas Vogiatzakis resigns as Star Media Group’s CEO
Pic source: firstclasse.com.my “Sad but true, this event has all the elements of a Greek Tragedy.” Andreas Vogiatzakis (his last name is pronounced voh-ya-zaki) has resigned as Star Media Group’s CEO after nine months on the job. After almost six months without a Group Chief Executive officer (CEO), Star Media Group Bhd (SMG) appointed Andreas to fill the […]
Embrace #RuangBaru this Raya from Home
Nippon Paint Partners Local Influencers to Offer Makeover Tips & Tricks As muslims in Malaysia celebrate the month of Ramadhan and Raya from their own homes this year due to the CMCO, Nippon Paint Malaysia (“Nippon Paint”) has launched an engaging initiative aimed at homeowners. The campaign, #RuangBaru has been launched to empower and inspire […]
The ad industry’s ‘dirty dozen’ must rescue us from this shambolic Covid comms strategy
The government’s message on controlling coronavirus while leaving lockdown is fatally unclear, and only expert intervention can avoid a disastrous failure. The following article was written by Mark Ritson from Marketing Week “Can I go and see my two sons, who I have not seen in 10 weeks? Can I go and see them today […]
