Here’s your Raya reading…
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MARKETING Weekender -Issue 246
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Reprise & TNB keep ‘Epik Fantastik’ Raya spirit alive
It’s no secret we love festive films and can’t get enough of them. So before the Raya weekend arrives, we bring you another Hari Raya Film, released by Tenaga Nasional Berhad (TNB). Titled #SemangatRayaEpikFantastik, which translates to the ‘Epik Fantastik’ Raya spirit, the film holds the essence of TNB’s past Raya films by including cameo […]
Support your cause with Takaful’s digital social initiative.
FWD 4 A Cause, a digital social initiative by FWD Takaful Berhad has been launched. The initiative will donate 10% from the total contribution of wakalah* fees to selected social enterprises or non-profit organisations (NGOs) with every participation of its online Takaful plan. “We’re happy to be collaborating with Malaysia Medical Relief Society (MERCY Malaysia), Mental […]
No gesture too small, no age too young when it comes to lending a hand.
The festive season blesses us with the opportunity to pause and look around. It gives us time to step into our periphery and acknowledge some of the extraordinary things and people around us. As this year’s Chinese New Year (CNY) rolled around in January, RHB Bank Berhad highlighted exactly this, through the inspiring story of […]
Wise ‘Toks’ star in #TipTokRaya campaign to keep traditions alive
TikTok has quickly become one of the most popular social media platforms, bringing people all around the world together through entertaining challenges and trends. It has essentially made its users become creative content creators. Using this platform, Ensemble Worldwide and Universal McCann’s has launched a Raya campaign for Ikano Centres, part of IKEA Southeast Asia, […]
Little Popo makes sure no one forgets what’s important
“Don’t sweep the house, you’ll sweep away all the good luck.” “Don’t shake your leg, you’ll lose your wealth.” “You shouldn’t wear black, it stands for death.” If you grew up in Malaysia, you don’t have to be Chinese to know that these are common Chinese New Year (CNY) taboos, commonly repeated by older family […]
This CMO Roundtable was too good not to share, we made it public
SMEs are the backbone of a thriving economy. In Malaysia itself, SMEs account for 98.5% of business establishments. Unfortunately, when the waves economic disparity crashes onto global businesses, SMEs are one of the first to be swept by its tide. Without sufficient capital for resilience, many SMEs do not have the buoyancy needed to keep afloat. […]
Home is where the heart is
Chinese New Year (CNY) in Malaysia is always the time when a massive homebound exodus begins. This year Digi posed an important question through its CNY TVC – what truly is the real meaning of home and where does one go home to? Is it a house, a place, a memory or simply a feeling? […]
Back by popular demand – Joe Najib on Making Good Presentations Great
Participants of Joe Najib’s workshop that was held on 8 July 2019 at Plaza VADS When it comes to making good presentations great, Joe Najib is the main man. On 29 June 2020, coming to your virtually with a presentation that is a testament to his teachings, is the man himself for a virtual classroom […]
