For your Gawai weekend reading…
This week’s WEEKENDER is packed with award-winning Malaysian marketing campaigns and videos! Read now: https://bit.ly/MARKETINGWeekender247
Findings of high radio listenership in East Malaysia proves continued engagement
GfK recently conducted a concentrated Radio MCO study in partnership with Commercial Radio Malaysia (CRM) to observe the radio consuming pattern specifically in East Malaysia. The study covered four main cities in East Malaysia – Kuching, Kota Kinabalu, Miri and Sandakan. According to the survey findings, 94% of consumers in East Malaysia’s four key cities […]
MARKETING Weekender – Issue 247
Click here to read Issue 247. You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
Passion Pictures releases video on how they film remotely
Covid-19 may have prohibit physical gatherings, which means includes filming videos on location, but it definitely hasn’t stopped creative agencies from producing videos virtually! Passion Pictures recently released a video on how to execute remote filming with behind the scenes footages of how they’ve adapted to new ways of directing, editing, and acting – all […]
BBDO India and Idea 4G celebrates continuous learning despite lockdown
Idea 4G has launched a new campaign with BBDO India, Online Seekho #Apnokesaath to celebrate people who are learning and teaching online with the power of 4G internet, as the country remains under lockdown. The campaign emphasises that while COVID-19 has disrupted a lot of people’s daily activities, those who are determined to continue learning cannot […]
Ensemble & Petronas’ Raya film tells a timeless story through animation
This year, PETRONAS together with Ensemble Worldwide, have taken the animated film approach to their Raya film. The title of Ensemble & Petronas’ 2020 Raya film is ‘Antara Dua Jendela’, which essentially means ‘between two windows’. The film serves as a heart-warming and much needed reminder to Malaysians that despite the circumstances, they are not […]
YOUR VOTE WILL DECIDE THE TOP TEN HARI RAYA TVCs 2020
Each time any festive season rolls around, Malaysians can expect to see new commercials from brands who want to endear to their consumers. MARKETING magazine has shortlisted 46 Ramadan/Hari Raya commercials this year for you to choose your top 10 favorites! Voting closed: 2 June 2020 @ 12 noon Vote now by click here. BRANDS TITLE […]
WARC releases guide for Marketing in the COVID-19 recession
The events that have unfolded in the last few months has brought on a global economic recession like no other. According to WARC, a recession like no other needs a playbook like no other, which is why the company is delivering the facts and insights to plan effectively for success. The report covers: 5 lessons from […]
UMW Toyota Motor releases multiple Raya videos to lift the festive spirits
Due to the unprecedented circumstances influencing Raya celebrations this year, UMW Toyota Motor understands that a lot of people are disappointed as they are unable to celebrate together with their loved ones in their hometowns. To lift the spirits of Malaysians, the company, working with Hakuhodo Malaysia and Directors’ Think Tank, has prepared three videos, […]
Coway Malaysia’s Raya film is best viewed on a computer, find out why
We promised you that we will keep the Raya videos coming. This time around, it is Coway Malaysia that strikes a chord with the first ever Raya ‘desktop’ film. Sticking true to its brand tagline of living pure, Coway Malaysia responded to this new normal with its Raya campaign “Hati Terbuka, Meriah Bersama” to encourage […]
