Primeworks Studios and WAU Animation’s Ejen Ali pushes local animation to greater heights
It’s been only two years since the debut on the small screen, but the award winning, local animation series Ejen Ali has raked in more than two million viewerships weekly on TV3 and another million on tonton. Touted as Media Prima’s first venture into animation, Ejen Ali is the first intellectual property that Media Prima […]
Media Prima overtakes Google and Facebook as No. 1 for mobile content
Media Prima Berhad has surpassed Google and Facebook as the most popular choice for mobile content among Malaysians. According to the latest data from US-based media measurement and analytics company Comscore Mobile Metrix Top 100 Properties, Total Audience, Dec 2018, Malaysia, Media Prima tops the list with 13.60 million total unique visitors, a 62% increase from […]
Analytics & Innovation Driving Star Media Group’s Transformation
Following his decision to retire as Star Media Group group managing director and chief executive officer, Datuk Seri Wong Chun Wai stated that the transformation plan needed to continue. Alongside moving from a print to digital-first organisation, key to this was succession planning, talent acquisition and reskilling of existing talent. Roy Tan, Star Media Group’s […]
Latest Market Study: Out-Of-Home outperforms
IPG Mediabrands’ centralised intelligence resource Magna, and Rapport, IPG Mediabrands’ global specialist network agency in the Out-of-Home (OOH) sector, have just published a brand new report on global OOH media. The report reveals the state and trends of OOH in 70 countries (total OOH spend, by segment, digital vs static), including in-depth analyses and insights […]
Billboard industry brainstorms on industry growth
Seated: Peter Anthony Das (Redberry’s Group Marketing Director,) Henry Low (OAAM President & MD of Spectrum Outdoor), Shamin Logan (Head of Brand Marketing of Yoodo Malaysia), Srikanth Ramachandran (Founder & CEO of Moving Walls) with outdoor media owners. Transparency and automation will grow media spend and attract digital media buyers to outdoor advertising. That was […]
How well do you know Millennials?
Millennials are generally defined as those born between 1980 and 1996 (23-39 years old). Most millennials, after being told they are the “dream future”, are struggling financially and emotionally. It is not very different in Malaysia with the high cost of homes, cars and loans. Their life is harder than it was for their parents […]
‘Seh’ (sell) to ‘Tak’ (find) prosperity on Mudah.my
Malaysia’s online marketplace, Mudah.my is offering users a fun twist to traditional fortune readings this Chinese New Year, with their latest festive campaign, centred around the message of “Let it Go, Let it Grow”. Inspired by the Chinese Zodiac, the brand is bringing their festive message to life through the creation of 12 fun, parody-like […]
Astro kickstarts MARIGOLD’s movement for fearless mothers and adventurous children
With the milk market being such a competitive product segment, MARIGOLD had to convince mothers that MARIGOLD’s fortified formula contains nutrients needed for their child’s growth and development. Astro’s expertise in crafting a successful reality show content made it the perfect home for a unique branded game show to showcase MARIGOLD’s messaging in a fun […]
MullenLowe S’ng & Partners picks up new business
Newly independent creative agency MullenLowe S’ng & Partners Malaysia have picked up three new business wins. Iskandar Investment Berhad, MCT Berhad and Etika’s Pepsi have appointed creative duties to the agency, which this month was bought out by CEO Adrian S’ng, with the objective of providing greater agility and being more responsive to the needs […]
Kochi to host IAA World Congress
The International Advertising Association (IAA) will be hosting the IAA World Congress at the Grand Hyatt Lulu International Convention Centre in Kochi between February 20 and 22, 2019. Steering Committee IAA World Congress chairman Pradeep Guha, “This is being planned as the most significant event covering marketing, communications and related technology areas in the world. […]
