IDEAS: The Yellow Submarine Rainwear story
Edward Ong is on a quest to discover and create Malaysia’s best ideas. He is an award-winning Writer and Creative Director and can be found at IdeasAreBorderless.com At the 2018 Kancil Awards, Graphic Design student Shin walked away with the Idea of the Year, and Student of the Year awards for her final project. Titled […]
MARKETING’s Issue 232 rocks!
It’s that time of the year again. Scrambling to finish year-end projects and planning that long-awaited family gathering. Looks like 2018 has been a great year for Malaysia’s film industry with its local films raking in more than RM30 million each at the box office. Issue #232 features Astro Radio’s creative campaigns where we ask […]
EY’s Vittorio Furlan to head ada’s Analytics & Consulting practice
ada, the largest independent data-powered digital marketing agency in Asia, continues to evolve and build towards their vision of the “Agency of the Future”, anchored on its agency practice, deep media integration with analytics practice. In line with its vision, ada has announced the appointment of Vittorio Furlan as Head of Analytics & Consulting. In his […]
Astro Radio’s HITZ, ERA, MY renamed Lazada1212.fm for Year End Sale
Three of the largest radio stations in Malaysia, Hitz, ERA and MY have been renamed to Lazada1212.fm in conjunction of Lazada’s 12.12 Grand Year End Sale which kickstarts from December 10 – 12. Andrew Gnananantham, Chief Marketing Officer of the Lazada Malaysia posted on his LinkedIn, “Radio continues to be one of the highest touch mediums in Malaysia, and […]
Petronas continues to inspire Malaysians
Petronas has a long history of making festive and national day commercials. Every year, Petronas seeks to shine a light on the feelings, intentions and thoughts that are part of growing and encouraging a Malaysian identity and creating progress for the nation. This year Petronas turned the tables around and asked Malaysians to share their […]
Another WPP purge: Wunderman suspends ECD Abi Ellis amid investigation
Wunderman’s UK executive creative director, Abi Ellis, has been suspended, pending an investigation. Ian Haworth, the agency’s chief creative officer, has taken over Ellis’ role temporarily while the claims are investigated. Ellis joined Wunderman from Cult in December last year, following Haworth’s promotion, and had previously worked at DigitasLBi (now Digitas). She was hired as part […]
Astro to offer VSS to strengthen its position in the market
The media and entertainment industry is currently operating in an environment that is experiencing an unprecedented rate of disruption. Industry players are required to reinvent and adapt swiftly to remain relevant in this new reality. Henry Tan (picture below) CEO Designate, Astro Malaysia Holdings Berhad said, “In an increasingly borderless and digital world, competition is […]
Entropia enters Philippines waters with Ed Mapa at the helm
Entropia has announced its first overseas expansion into Manila – bringing onboard Eduardo Mapa Jr as Partner & Country Head. Ed who ran a strategic consultancy called ‘Castle by the River’ will be leading Entropia CBR to bring alive a spectrum of services to the country. Eduardo, a highly respected leader in the area of […]
Industry leaders inducted into IAA Malaysia Hall of Fame
(From left) Savarimuthu, Ho, Prof Harmandar, IAA Global managing director Dagmara Szulce, UiTM Art and Design Faculty Dean Prof Dr Ruslan Rahim, IAA Global chairman and president Srinivasan Swamy, UiTM Communications and Media Studies Dean Prof Azizul Halim and John. Professor Harmandar Singh has been inducted into the International Advertising Association (IAA) Malaysia Hall of […]
From Maggi to Milo: MARKETING discovers more Mad Labs QR codes on MILO products
Numerous reports emerged recently stated that the QR code printed on Maggi Hot Cup labels did not lead users to Maggi’s official website. Instead, it led them to a website with unsafe contents. Nestle Malaysia has lodged a police report on what it says is an “unlawful attack by a third party” redirecting users who […]
