By Prashant Kumar: WHAT WILL 2019 REALLY LOOK LIKE?
Crystal balls come with their hazard warnings. Trying to divine a ballsy gaze at the crystal ball squares that hazard. Yet, let me take a shot. 1. Media giants – RTM, Media Prima, Astro, Star – they will spend the year exorcising the ghosts of the past, and recasting themselves anew to take on the […]
New Group CEO to drive innovation and strategy
Shopper360 Limited and together with its subsidiaries have appointed Matthew Ho as Group CEO. He brings considerable experience in business development and marketing, most recently as client partner of Facebook (Malaysia) where he managed the local and regional businesses. As Group CEO, he will assume the responsibility for driving the growth of the Group, including […]
Big shoes to fill in at The Star
The successor to Datuk Seri Wong Chun Wai at the Star Media Group (SMG), following his decision to retire as its managing director and chief executive officer, will have big shoes to fill. It will be a tough act to follow, more so when media outlets around the world are facing strong revenue and profit […]
MCMC shuts down madlabs.com.my after Nestle Malaysia complains
In an ongoing story on Nestle’s QR code fiasco, numerous reports emerged recently stating that the QR code printed on Maggi Hot Cup labels did not lead users to Maggi’s official website. Which Nestle allegedly stated that they “accidentally printed the Mad Labs Q code on 170,000 tonnes of packages across 38 of their Maggi […]
We Are The Champions: Johan Ishak and his thoughts on 2019
It’s that time of the year again, time to close the books and get a fresh start for the new year. Of course, the same question will be on every marketer’s mind, what’s next for the marketing industry in 2019? Johan Ishak, Chief Executive Officer (CEO), Media Prima Television Networks (MPTN) tells MARKETING his thoughts for […]
2019 to be the year of deepfake content & 5G islands
Telenor Group’s research arm, Telenor Research, has identified seven tech trends to study up on for 2019. Here are the 7 trends Telenor Research understands will make a big impact in 2019. 1. Deepfake: Too good to be true? 2019 will bring the world more deepfake content because a large amount of work is going […]
Want to buy an armpit? How about playing football with a minister?
Astro Radio always pushes the limits to create the most impactful content for its diverse audience segments! As Malaysia’s favourite radio network, Astro Radio is constantly innovating and creating fresh original content to captivate and grow its diverse, vernacular audience segments. In this issue, MARKETING goes behind-the-scenes to experience the passion and effort behind four […]
Google Malaysia’s Most Popular Search Term in 2018 was ”World Cup”
Google has released its annual Year In Search, which reveals the top trending search terms on the internet. Malaysians, for the most part appeared to be concerned with the World Cup. The second spot goes to ‘SPR’ the Election Commission of Malaysia as eligible voters checked on their status as well as election results. Next […]
Nurini Kassim named as CEO of Bernama
Communications and Multimedia Minister Gobind Singh Deo has announced that Nurini Kassim will be the new chief executive officer of the Malaysian National News Agency (Bernama). She has been appointed for a two-year term beginning Jan 1, 2019, he said in a statement. Nurini takes over from Datuk Zulkefli Salleh who completed his term of […]
Moving Walls Three Billboards analytics a big hit with advertisers at Malaysian CMO Conference
Moving Walls, an advertising technology company, is introducing billboard audience data for brands to evaluate and improve their media spends. Unveiled during the Malaysian CMO Conference on 16th November 2018, the industry initiative was inspired by the Oscar-winning film Three Billboards Outside Ebbing, Missouri, where three controversial billboards changed a criminal case. Instead of a criminal case, marketing […]
