ARCHIVE

ARCHIVE

MCMC lifts Mad Labs website ban

qr code maggi

In an ongoing story on Nestle’s QR code fiasco, numerous reports emerged recently stating that the QR code printed on Maggi Hot Cup labels did not lead users to Maggi’s official website. Earlier on, Nestle has stated that they have lodged a complaint to the Malaysian Communications and Multimedia Commision (MCMC) against Mad Labs. On […]

YuppTV subscribers reaches 100 thousand

YuppTV, popular OTT leader in the Indian content made its presence felt in Malaysia in February 2018. Fast forward to now, within 10 months YuppTV has garnered strong support from Malaysian Indians and expats from India. YuppTV boasts 100 thousand subscribers and the number is growing. YuppTV brand is recognised as a affordable product at […]

BHH China uses time travel to promote responsible drinking

In a CSR campaign titled ‘Your Future Self’, developed by BBH China, Anheuser-Busch InBev (AB InBev) owned beer brand Harbin has addressed the issue of drink-driving through a compelling idea focussed on the theme of “Smart Drinking. Don’t Drink&Drive”. AB InBev and Harbin beer hope to address the behaviour of 18-year-olds who are legally permitted […]

Malaysian journalists’ group urge for anti-sexual harassment laws

In August 2018, the Institute of Journalists (IoJ) began preliminary interviews with media personnel who have experienced sexual harassment at their workplace or in the course of carrying out their work. The purpose of this at the time was to better establish the prevalence of sexual harassment, and glean whether media companies had robust anti-harassment […]

Artificial Intelligence at the top for 2019’s tech trend

By Arlene Wherrett, Vice President and Managing Director, Sage Asia (picture) In 2018, Malaysia has made leaps in tech adoption, with more companies adopting technology solutions and transforming its operations. Investments from Alibaba into Malaysia’s City Brain, in collaboration with Malaysia Digital Economy Corporation and Dewan Bandaraya Kuala Lumpur, an artificial intelligence-based smart city solution, to manage […]

Ipsos survey: Malaysians tend to be overly apprehensive

Ipsos’ latest Perils of Perception study shows which key facts the online public in Malaysia get right about the society and which they get wrong. Malaysians estimate that half of Malaysia (49%) are unemployed and looking for work, with the actual figure being as low as 3% (46% gap). Malaysians strongly overestimate the share of […]

Johnson & Johnson hid findings of asbestos in baby powder

Johnson & Johnson has for decades known its raw talc and finished powders at times tested positive for small quantities of asbestos, with the company’s doctors and lawyers vexed by the findings but failing to alert regulators or consumers, according to a Reuters story. Johnson & Johnson stock — up 6 percent for the year […]

Malaysia’s film industry ends 2018 with a bang at the box office!

2018 is definitely a golden year for Malaysia’s film industry as three local films have set all-time new records by raking in more than RM30 million each at the box office! The amount is almost double that of the previous highest-grossing Malaysian film Abang Long Fadil 2 which tallied at RM18.15 million at the box […]

Everyone’s Complaint Department: Occupational Hazard.

The ‘Everyone’s Complaint Department’ series of comic strips began as random doodles and reflection pieces of Alvin Teoh, ECD of Naga DDB Tribal. These little stories featured in MARKETING magazine were originally posted on Facebook and are an ongoing tribute to life in Adland. The comic depicts Alvin’s early days in the advertising industry and […]

AirAsia transfers digital businesses to Redbeat Ventures

AirAsia transfers digital businesses to Redbeat Ventures

AirAsia Group Berhad has announced the transfer of its digital businesses to Redbeat Ventures Sdn Bhd (RBV), its wholly-owned subsidiary. In a filing with Bursa Malaysia today, AAGB announced that RBV entered into a Share Sale Agreement with AirAsia Berhad and AirAsia Investment Ltd respectively on 25 June 2018 to acquire nine non-airline digital businesses […]