Possibility of first female CEO at TM
TM may get its first female CEO News on the grapevine is that Astro Malaysia Holdings Bhd Group CEO Datuk Rohana Rozhan could become the next CEO at TM. According to reliable sources if this is true Rohana will be the first ever female CEO to take over at TM. According to a source, Rohana’s name […]
Digital media ad spend to increase
Digital media advertising to increase In a survey of almost 5,000 digital media marketers across 16 global markets it was found that the majority plan to increase their investment in outcome driven media. The research, by Outcome media company, Xaxis, which is also GroupM’s programmatic media arm, assessed how satisfied marketers around the world were […]
MARKETING Magazine’s Issue 231 is here!
November has been filled with a flurry of festivities and events. All the way from the colourful lights that is Deepavali all the way to the long-awaited announcement of Malaysia’s CMO winners! Yup, we have got you covered this issue. Also don’t forget to keep an eye out for the next issue, CMO winners! Media […]
Malay Mail launches Chinese news portal
Malay Mail launches Cincai News Just three weeks after announcing it was going 100% digital with Dec 1, 2018 being the last date of publication, Malay Mail today announced the launch of its latest news portal – Cincai News. Cincai News is a Chinese-language news portal that will give coverage to everything from politics […]
Marketing Magazine is in Feedspot’s Top 15 Digital Marketing Magazines!
MARKETING Magazine is in Feedspot’s Best 15 Digital Marketing Magazines! The Best Digital Marketing magazine is selected from thousands of Digital Marketing Magazines on the web using search and social metrics. These magazines are ranked based on the following criteria: Google reputation and Google search ranking Influence and popularity on Facebook, Twitter and other social […]
Joven Barceñas joins Zanroo as Regional Director, Marketing & Commercial
Zanroo has appointed Joven Barceñas as Regional Director, Marketing & Commercial. In the newly formed position, Barceñas will head Zanroo’s marketing efforts in the company’s key markets including Thailand, Malaysia, Singapore, and Indonesia. On the commercial front, he will be an additional force to increase business development activities in the region. He reports directly to […]
Gotta Catch ‘Em All with McDonald’s Happy Meals!
Good news for Pokemon fans in Malaysia! It appears that McDonald’s will soon offer Pokemon toys for all Happy Meal sets in Malaysia. The campaign will begin on November 15 and end on December 12, 2018. Two different toys will be distributed every week, and you can pick your favorite Pokemon. It is understood that […]
Programmatic ad spend up 19% next year
Programmatic ad spend to increase by 19% next year Some 65% of advertising money in the coming year will be traded programmatically. According to Zenith’s Programmatic Marketing Forecasts advertisers will spend US$4 billion programmatically next year, up from US$70 billion this year, which represents 65% of digital expenditure. By digital media we mean all forms […]
The Grinch marketing tactic scores with gleefully snarky billboards
Who doesn’t know the Grinch? Based on Dr. Seuss’ beloved holiday classic, Jim Carrey stole all our hearts with his rendition of the grumpy, Christmas hating character in the year 2000. But how would Universal Studios get the public to race to the cinemas with a Christmas movie a month too early? A massive green, […]
Astro goes programmatic with Telaria
Telaria the complete software platform to manage video advertising for premium publishers announced that it has been selected as the preferred Video Management Platform (VMP) by Astro, Malaysia’s leading TV, OTT, and digital video content provider. This partnership with Telaria will be the first time live TV inventory will be available programmatically in Malaysia through […]
