The Star is number one online
The Star retains numero uno position online The Star Online retained its position as the number one news portal and was number two on the overall web domain hitting a high of more than 3.7 million visitors in September. This was according to a report from the Malaysian Digital Association (MDA) released on Thursday (Nov 29). […]
Payless tricks influencers into paying $600 for “luxury” shoes with a fake store
Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that’s who. Payless shoes aren’t exactly synonymous with high fashion. But for one night in Los Angeles, they were. The shoe company set up a fake luxury store called “Palessi,” stocked it with Payless shoes, and invited fashion influencers […]
Tan Sri Limkokwing honoured in the UK
Founder and President of Limkokwing University of Creative Technology Worldwide, Professor Emeritus Tan Sri Dr Limkokwing has been bestowed with the title; Lord Limkokwing of Holton, UK. This title is to honour his decade’s long advocacy of fusing the best talents of education, industry and peace-building to change the world. Lord Limkokwing has been instrumental […]
Inaugural Fourth Leap Conference and Publication makes its official launch
Wordlabs Business Network (WBN), a leading regional business platform, held their inaugural Fourth Leap Conference at One World Hotel, Petaling Jaya. The event also served as the launch of The Fourth Leap Magazine, which was officiated by YB Dr Ong Kian Ming, Deputy Minister, Ministry of International Trade and Industry (MITI). The conference series serves […]
Ideas for the moments that matter
The promotional marketing space is finally getting a much-needed recognition in the industry. This year some of the most prestigious advertising festivals have added new categories reflecting the rapidly changing business environment. Namely, D&AD debuted their first ever Experiential category; and Cannes introduced Brand Experience & Activation Lions and Creative eCommerce Lions under an all-encompassing […]
OAAM celebrates 25 years of outdoor advertising
AS digital media extends into our daily lives, advertising agencies are competing to catch up with trends and consumer behaviour to ensure they reach their target markets. As advertisers find ways to penetrate new markets, agencies need to rely less on statistics and more on interactivity to keep consumers engaged. These issues were among […]
RTM-Bernama merger a no-go
Due to strong objections from the staff and management of both organisations, the proposed merger between Radio Televisyen Malaysia (RTM) and Malaysian National News Agency (Bernama) to create a government-owned media giant has officially been shelved Sources state that both state-funded media organisations’ top management and workers’ unions had objected to the proposal. The merger was proposed […]
How important is it to measure your customer’s emotions?
How Important Is It to Measure Your Customer’s Emotions? Dynamic Search, Malaysia’s largest homegrown independent market research consultancy has created an emotion analytics model called the and it is backed by behavioural science and neuroscience. Why measure Emotion? Neuroscience suggests that up to 95% of our decisions are guided by our emotional subconscious brain and […]
15% in Singapore use illicit streaming devices to view pirated TV channels and video-on-demand
A new study of the content viewing behaviour of Singaporean consumers revealed that 15% of consumers use a TV box which can be used to stream pirated television and video content. These TV boxes, also known as Illicit Streaming Devices (ISDs), allow users to access hundreds of pirated television channels and video-on-demand (VOD) content, usually […]
WPP gives birth to Wunderman Thompson after merger announced
WPP announces merger of two agencies as Wunderman Thompson WPP CEO Mark Read announced the merger of traditional agency J. Walter Thompson and digital agency Wunderman under the name Wunderman Thompson. This comes a couple of months after digital agency VML merged with traditional agency Y&R to form VMLY&R. While these are positioned as mergers […]
