Nestlé Malaysia appoints new Chief Executive Officer
Nestlé Malaysia Bhd has announced the appointment of a new Chief Executive Officer for the company, effective as of December 1st 2018. The current CEO, Alois Hofbauer, has decided to leave the Nestlé Group to pursue other interests outside the company. Succeeding him will be Juan Aranols (pic), currently Chief Financial Officer for the Nestlé Group’s […]
Everyone’s Complaint Department: Let Go
The ‘Everyone’s Complaint Department’ series of comic strips began as random doodles and reflection pieces of Alvin Teoh, ECD of Naga DDB Tribal. These little stories featured in MARKETING magazine were originally posted on Facebook and are an ongoing tribute to life in Adland. The comic depicts Alvin’s early days in the advertising industry and […]
Advertisers claim Facebook lied about video metrics
Advertisers sue Facebook According to a report in The Wall Street Journal, a lawsuit filed by some advertisers claims that Facebook lied about its video metrics. Sue Facebook for lying? You might as well sue fish for swimming. According to The Journal, “Facebook told some advertisers that it likely overestimated average time spent watching videos […]
Tonton subscribers can now enjoy international content thanks to Germany’s DW
DW (Deutsche Welle), Germany’s independent broadcasting corporation today announced that it will make a huge comeback on tonton, Malaysia’s #1 and biggest OTT player. The German international broadcaster which prides itself on independent journalism wants to contribute to diversifying international content currently available on Malaysia’s news market. A comeback this time is made different with […]
MSA reaches out to Customs DG on SST dilemma
Media Specialists Association (MSA) President Yap Chee Weng has sent an official request to the last week’s double taxation issue on SST, affecting Malaysia’s marketing communications industry. In a circular that is fast gaining traction among MSA members about an issue affecting hundreds of thousands of players in the industry, Yap requested clarification from Dato’ […]
Facebook clamps down on poor quality advertisements
Facebook says no to ‘spammy’ advertisements Facebook has announced a new set of restrictions, and increased penalties, for brands that publish ‘low quality’ ads on its platform. Facebook will eliminate low quality ads, such as ones that include clickbait or direct people to unexpected content, creating bad experiences for people. “We are now going further […]
Leyard lights up MARKETING’s Issue 229!
In two months, 2018 will be ready to pack up its things and welcome 2019 in. But let’s leave 2018 with lights blazing, shall we? MARKETING’s Issue 229 features Leyard – the global leader in display and digital signage technology. By the way, have you nominated your favourite marketer for the CMO Awards yet? If […]
Tax is always a topic of Bad Publicity
There is no such thing as bad publicity. This quote is often associated with showman, politician, and businessman Phineas T. Barnum or P.T. Barnum from The Greatest Showman. Today, every Gen Z and Y can very easily recognise P.T. in the form of Hugh Jackman who’s song “The Greatest Show” is truly a reflection of […]
MP & Silva dissolved by UK court after failing to pay French Tennis Federation
International sports agency MP & Silva has been wound up following a hearing at the UK’s High Court of Justice. A petition to dissolve the business – majority owned by Chinese parent companies Everbright and Baofeng – was brought by the French Tennis Federation (FFT). The case was adjourned when it reached court last week, […]
CMO Awards Nomination Deadline Extended!
Procrastinators Rejoice! Here is a spot of good news to lift up your Friday Mood. After a flurry of emails requesting for an extension, we are officially extending the deadline for our CMO Awards to Friday, October 26th. So clear up your weekend to do the following: 1) Head on over to https://www.marketingmagazine.com.my/cmo2018/awards 2) Scroll […]
