Android apps used in multi-million dollar ad fraud scheme
A recent investigation by BuzzFeed News has revealed that more than 125 Android apps were used by cybercriminals in an ad fraud scheme that earned millions of dollars by replicating the behaviour of actual users. The site found that a company called We Purchase Apps had bought legitimate Android apps from developers to use in […]
Media stocks plummet
Traditional media bleeds as stocks continue to plummet Media stocks are facing a harsh downturn as a sluggish stock market, low advertising interest and weak consumer spending has proved to be its comeuppance. A check on Bloomberg shows that the already-suffering media stocks listed on Bursa Malaysia Bhd have been battered over the past one […]
Study shows consumers disassociate with brands placed in negative scenarios
Study quantifies the impact of placing an ad in a negative environment The impact of a negative ad placement is far reaching. In a recent study on brand safety issues in the digital advertising marketplace, autonomous brand safety company CHEQ, together with IPG Mediabrands, BMW and a leading online entertainment platform today announced the results […]
‘Paskal The Movie” is the highest rated Malaysian movie, 9.2 on IMDb
Malaysians just got over the high of the success of Hantu Kak Limah. Now, we just got news that Paskal The Movie has just got a really high rating of 9.2 out of 10 stars on IMDb (Internet Movie Database). The Malaysian movie that was directed by Adrian Teh made history by becoming the first local movie […]
Putra Brand Awards records its highest ever number of respondents
In its ninth consecutive year, the Putra Brand Awards, also known as the People’s Choice Awards, recorded its highest number of respondents from the Malaysian public who actively participated in the call for nominations to recognise and honour Malaysia’s favourite brands. Utilising an advanced global online research methodology, the largest brand research sample ever in […]
WPP in a slump, lowest outlook in 20 years
WPP in doldrums, biggest share slump in 20 years WPP Plc Chief Executive Officer Mark Read said the company is in the doldrums, bad news for investors with a cut to the ad giant’s outlook. WPP is facing the biggest share slump in almost two decades. The owner of Ogilvy, Grey and J. Walter Thompson […]
Before you share that meme, Think about the message
As we know, people have an attention span of fewer than nine seconds, or less than a goldfish. As a result, images are more important than ever, especially on social media. Social media is a crowded space, and using images is a great way to grab attention. Everyone’s a journalist Our smartphones are not only […]
Video on demand outpaces paid media
AVOD outpaces other paid media, with spend set to double to $47bn by 2023 Premium video content via the internet is rising rapidly and projected to reach USD$129.3 billion by 2023. Of this amount USD$46.6 billion or 36% is expected to be spent on advertisers on ad-funded video-on-demand (AVOD) platforms. These and other key findings […]
Dato Seri Vida invites Ham (halal) for lunch!
Call me suicidal if you wish but this lady has always got something going… The big bad girl of marketing returns to the stage – is she a maverick, myth or maven at the coming CMO Conference. Datuk Seri Vida (DSV) is a phenomenon with no limits. This diva/entrepreneur/singer of “Qu Puteh, Qu Puteh, barulah […]
Malay Mail to cease print edition, will go fully digital December 2
Malay Mail is ceasing its print edition on December 1 to turn fully digital. Editor-in-chief Wong Sai Wan has stated that the company, which employs about 165 people, announced to staff on Thursday (Oct 25) afternoon that it was undergoing “a change of business direction” which would see it cut a third of its wage […]
