J. Walter Thompson’s Innovation Group launches The New Sustainability: Regeneration Report
“Sustainability as we know it is dead” reveals the world’s best-known advertising agency, J. Walter Thompson, in the latest report to come from its global futures think-thank, the Innovation Group. ‘The New Sustainability: Regeneration’ presents the urgent case for brands to adopt regenerative, not just sustainable, practices. Consumers are already operating from a sustainability mindset, […]
National Union of Journalists questions Utusan’s VSS move
Utusan Melayu offers controversial VSS payments The National Union of Journalists (NUJ) said that Utusan Melayu Bhd’s voluntary separation scheme (VSS) was dishonest and insincere. According to the union’s collecting agreement the VSS which had been offered to 800 of the company’s 1,500 staff had less benefits than retrenchment. The Union also said that […]
Huawei trolls Apple iPhone XS buyers around the globe
It’s no surprise to see Apple rivals come up with ways to mock the iPhone just as a new models launch, and the same happened this year. This year, Huawei took to the streets with a different kind of trolling campaign. At the Apple store in London, Huawei arrived with a juice van offering “ju%ce […]
Presenting the Dragon Award Finalists!
The 2018 Dragons of Malaysia Marketing Communications Awards is in its final stages. The following Companies (in alphabetical order), are all Winners of Malaysia Gold, or Silver or Bronze Dragon Trophies. Our 2018 Finalists & their Brands are: 7-Eleven Malaysia Abbott Laboratories Malaysia Abbott Nutrition Malaysia AIA Malaysia Malaysia Astro Malaysia Audi Malaysia BBDO Malaysia […]
Data Scientists: Species of the 21st Century!
As I proceed to write this next piece, it was heartening to receive some feedback from those who read my last piece titled “Analytics – not so complex after all“ in a previous recent issue of this same publication, which seemed to compliment the fact that it had ‘made such a simple read’ on a […]
How to take the bullshit out of the jargon
How many times have you heard the following words being peppered in business conversations and interactions with people in the marketing communications industry? “End to end solutions” is a term generously proffered by people offering anything from a proposal for a product launch to a television commercial project. “Here is its actual meaning according to […]
The Best of Global Digital Marketing made its Malaysia comeback!
The Best of Global Digital Marketing returned to Malaysia on September 4, 2018 showcasing best practices from all over the world. Fun fact, Best of Digital Marketing has already won popularity in more than 30 cities around the world – in Singapore, Moscow, Istanbul, Amsterdam, Johannesburg, Madrid, and Shanghai. The Best of Digital Marketing conference […]
Singapore to disrupt digital ad revenue to online falsehood publishers
New laws for fake news in Singapore According to a Bloomberg report Singapore will clamp down on the spread of fake news with new laws following a recent parliamentary report. Among the 22 recommendations contained in the nearly 300-page report was a call for legislation to halt the viral spread of fake news “in a […]
How a prank by 2 students to improve McDonald’s ad diversity turned into a marketing campaign
YouTuber Jevh Maravilla recently revealed on Twitter that he and a friend snuck a fake-branded poster of themselves enjoying some McDonald’s meals onto an actual McDonald’s wall–for 51 whole unnoticed days. According to Twitter, Maravilla’s reason for making the poster is that he simply noticed a blank wall in a McDonald’s and wanted to fill […]
Kids have a ‘smashing’ good time being Hulk at Sentosa Sandsation
Smashing fun at Marvel’s ‘Hulk Smash’ booth at Sentosa Sandsation Visitors to Sentosa Sandsation: MARVEL Edition had a whale of a time at the region’s biggest sand festival. The MARVEL themed activation ‘Hulk Smash’ was developed for Sentosa Development Corporation (SDC) and The Walt Disney Company SEA in partnership with BBH Singapore. The ‘Hulk Smash’ […]
