China places four-page supplement in Iowa to sway farmers on trade war
Fruit of a president’s folly: Chinese newspaper takes out four-page supplement in Iowa The China Daily ran a four-page advertising supplement in Iowa’s Des Moine Register on Sunday in an effort to combat Donald Trump’s trade war with China. It was aimed at the state’s soybean farmers calling American tariffs on China “the fruit of […]
It’s Spikes Asia Day 1!
APAC’s creative industry is meeting at Suntec Singapore today for the first day of Spikes Asia 2018. The following shortlist have been announced: Brand Experience & Activation Design Digital Digital Craft Direct Film Film Craft Media Mobile Outdoor PR Print & Outdoor Craft Print & Publishing Radio & Audio Reprise has been shortlisted under the […]
Media Prima Digital’s Rev Asia and Ziff Davis LLC announce Mashable Southeast Asia
Media Prima Digital has announced that its wholly-owned subsidiary Rev Asia Holdings Sdn Bhd has entered into an agreement with US-based digital media company Ziff Davis LLC to operate Mashable Southeast Asia for audiences across Indonesia, Malaysia, Philippines and Singapore. Mashable, a brand under Ziff Davis since 2017, is a global multi-platform media and entertainment […]
Can you market a shirt as well as this Singaporean Ah Lian?
If you have been scrolling through Facebook religiously, you’d know that this Singaporean woman’s sales pitch of her multifunctional black top has been making headlines. Lerine Yeo, 30, became the talk of the town after two videos of her modelling clothes for her online apparel store went viral online. The first video, uploaded by Facebook user Joanne […]
Utusan Melayu faces possible legal action
Utusan must pay VSS in one lump sum The Utusan Melayu newspaper could face legal action if it fails to pay compensation to employees under its voluntary separation scheme in one lump sum payment within 30 days of termination. Failure to do so would constitute an offence under the Employment Act 1955. This was also […]
Creative agency gets slammed after stating that its “company culture is unfriendly to religious beliefs”
Is this really the new Malaysia everyone is so proud of? Recently, a digital creative agency in Malaysia was slammed by netizens online after telling an applicant that the company “has a culture that is unfriendly to his religious beliefs.” In addition, the e-mail also stated that “we look towards candidates who can put aside […]
EVERISE acquires HYPERLAB to inject AI into the customer service industry
Everise, a Singaporean company for business processing outsourcing, announced today it has taken a majority stake in Hyperlab, a Malaysian startup that has built a chatbot tool to help companies automate their customer care. Hyperlab says its unique selling point is the ability to recognise specific Southeast Asian dialects — such as Singlish — and […]
M&C Saatchi Mobile rebrands to M&C Saatchi Performance
M&C Saatchi Mobile has announced the repositioning of its name as M&C Saatchi Performance reflecting the shift in consumer behaviour driven by hyperconnectivity, which is revolutionising the way people work, shop, travel and engage with friends and family. The shift in name and positioning comes at a crucial time as Malaysia begins to consider the […]
Cannes Lions announces distribution of €323,280 in funds to projects advised by the United Nations
Following the launch of the Sustainable Development Goals Lions at the 2018 Cannes Lions International Festival of Creativity, the inaugural Grand Prix winner, The Palau Legacy Project, was last night honoured with the “Champion for Humanity” Award from the We Are All Human Foundation. The Award was presented during the We Are All Human Foundation & Global GoalsCast […]
Global marketing technology market close to US$100b
Martech market valued at USD$99.9 billion The global marketing technology market is now approaching USD$100 billion and is growing steadily. According to a Moore Stephens & WARC report findings reveal a 44% increase year-on-year for UK and North American based companies. Automation and the introduction of voice technologies are boosting the marketplace. The study, carried […]
