Malaysian Chief Marketing Officers Awards launched
MARKETING magazine has launched Malaysia’s first ever Chief Marketing Officers (CMO) Awards to recognize and acknowledge the valuable contribution of high achievers in the marketing industry. An eminent panel of business leaders will decide on the winners on Nov 3. “Brave and brilliant marketers deserve fame too. The inaugural Malaysian CMO Awards will reward the […]
Top Merdeka TVCs 2018
There have been many Merdeka commercials produced over the years in what has become a veritable tradition. After all, it just isn’t the same without them. Using humour, drama and unexpected points of view, these ten have won over our hearts and inspired our spirits. Petronas – #CeritaKita PETRONAS shows how children see the good […]
Pinkfong’s international debut in Malaysia creates roaring waves of success
The seventh case study in the ‘Winning Partnership Series’ discusses how Astro’s exclusive collaboration with SmartStudy in bringing the worldwide phenomenon of Pinkfong to Malaysian shores. Pinkfong and Baby Shark became the latest phenomenon in kids’ animation when the Pinkfong Baby Shark dance and sing-along racked in over 3 billion views online worldwide. With this breakthrough partnership, […]
“Distracted boyfriend” meme is sexist, ruled Swedish ad watchdog
Who doesn’t know the distracted boyfriend meme that went viral last year? The stock image called “Man Looking at Other Woman” by photographer Antonio Guillem was even named meme of the year and was one of the most widely shared memes in 2017. However, it looks like feelings are not mutual in Sweden. The Swedish advertising ombudsman, […]
Malaysia’s highest grossing film is a lesson in virality
There may be some learnings for marketers with the latest box office sensation to sweep Malaysia: Hantu Kak Limah. Produced by Infinitus Entertainment and Astro Shaw, the film is the fourth one set in the fictional village of Kampung Pisang and is the third offering in the Hantu Kak Limah trilogy. Infinitus Entertainment was founded by […]
Lower advertising revenue for Astro in recent months
Astro grows 34% in revenue but faces overall slump due to reduction in advertising Astro Malaysia Holding Bhd posted a revenue growth of 34% in the first half of the financial year 2019. Tun Zaki Azmi, Chairman of Astro, said: “Astro continues to be cash generative, cost disciplined and proactive in its capital management whilst […]
Man gets his testicles trapped in an IKEA chair, asks them for help on Facebook
I guess you pretty much got the gist of the story just from the headline itself. Norwegian Claus Jørstad had knee problems, so he decided that it would be a good idea to get a stool so he could sit down in the shower. At IKEA, he decided to go for the comfy looking ‘Marius’ […]
International Times to cease operations
International Times print edition to end on October 16 A fifty year old Sarawak based Chinese newspaper, the International Times will cease operations come October 16 mainly due to competition from online news portals and production costs. International Times managing director and editor in-chief Datuk Wee Kok Hui, however, said the newspaper will continue with […]
“You have to be a hermit to miss Malaysia’s new message to the world”
A global communications campaign, titled “Malaysia: Bouncing Back even Better than Before”, was launched on 25 September 2018 to help communicate to the world Malaysia’s determination to put the country back on track and move forward again after its historic General Election victory four months ago. This new Malaysian image-improving multimedia campaign was launched first […]
Edelman’s Mazuin Zin makes it to the prestigious FT HERoes Global list
At a recently held ceremony in London Mazuin Zin, MD Edelman Malaysia was applauded for her body of work as a champion of women in business. She was named in the FT HERoes prestigious list of 100 Female executives from across industries who’ve been inspiring women leaders within their organizations and area of influence. A […]
