TAPPING THE MALAY MARKET: The new deal for the Malay consumer
While many Malay consumers have been fans of Malay content from Karangkraf for close to 40 years, they have yet to see their favourite stories, heroes and issues brought to the fore in the digital space. All that is now made possible with Nu Ideaktiv. “With a strong presence amongst the Malay speaking community, Karangkraf […]
Asia Pacific Marketers bank on data to drive investment
Data usage expected to drive investment up Globally marketing budgets are expected to increase across most industries, with technology chief marketing officers (CMOs) likely to increase their budgets while food and beverage and automotive CMOs are likely to cut their budgets. While short term budgets are increasing slowly, securing a long term investment is the […]
Enhanced shopping experience with AI customization
Artificial Intelligence, a boon for eCommerce Artificial Intelligence (AI) has been picking up speed in the online retail space of late helping to deliver a more personal experience for shoppers online. However currently AI is now being deployed to other areas of eCommerce such as content creation, search innovation and targeting consumers with a likelihood […]
TAPPING THE MALAY MARKET: TH Chong
Our collaboration uncovers insights about the Malay consumer for marketers This is a story of how two media powerhouses are touching the hearts of Malay consumers online by fearlessly unlearning, and learning every day. “We are ready to fail,” declared TH Chong, Group Director for Astro Media Sales, echoing the new mantra in digital marketing. […]
No more Utusan Malaysia for schools and varsities
Utusan Malaysia given the boot Sources from Malaysiakini has reported that the Education Ministry has instructed schools, universities, colleges and other institutions under its purview to cease its subscription of Utusan Malaysia, an Umno-owned newspaper. Wan Saiful Wan Jan, who is the special adviser to Education Minister Maszlee Malik issued a memo on the matter. The memo […]
Facial recognition software mislabels politicians as criminals
Amazon’s new facial recognition technology mistakes politicians for criminals Politicians may sometimes have dubious reputations for a number of reasons but it’s not everyday that a politician gets ‘recognised’ as a an outlaw by facial recognition technology. A facial recognition software known as ‘Rekognition’ which was developed by Amazon recently incorrectly identified 28 out of […]
McDonald’s an app away at foodpanda
McDonald’s available on Foodpanda at the same price, with its McDelivery app going 24/7 McDonald’s Malaysia announced its new partnership with foodpanda recently. The new partnership will penetrate new areas nationwide where McDelivery previously had no access. McDonald’s also announced that it’s McDelivery app is now available 24/7. The McDelivery app has been around since […]
AOI Pro. announces capital and business alliance with Tagpic
This alliance will strengthen capabilities in the fields of video and influencer marketing AOI Pro. has entered into a capital and business alliance with Tagpic, one of the largest influencer marketing companies in Asia. This alliance strengthens AOI Pro. Group’s capabilities to provide new value in branding strategies for clients by utilizing videos and influencer […]
TAPPING THE MALAY MARKET: The Malay market is all about heart
The gentle Godfather of Malay media in Malaysia, and probably the best-kept weapon for marketers is Dato’ (Dr) Hussamuddin Yaacub. Kelantan-born Hussam has made celebrities out of brands, Dato Seri Vida is only the tip of the iceberg. He does not look at the mass market as one block – he skillfully slices his Malay […]
Do you want to know how to decode the future?
Decode the future on the 13th August 2018! Okay no surprise, digital has snowballed into a whole new realm of complexity, variety and technological advances. While understandably extremely exciting, you need a brand new paradigm to fully leverage the marketing of the future. If that’s you, then Decoding the Future is the most important workshop […]
