Google signals for marketing across devices
Heard about Google’s new feature “Google Signals”? Here is what you should know… By Harish Kumar Activating Google Signals helps enhance remarketing. “Google Signal” is mainly created for those who seek “Re-targeting or Cross-device Re-marketing” techniques. What is cross-device re-marketing? It’s a technique which helps you target the same ads to the same user/person as […]
IPG Mediabrands agencies top Recma’s qualitative evaluation
IPG Mediabrands agencies retain their dominant profiles IPG Mediabrands Malaysia agencies Universal McCann and Initiative including BPN, top RECMA’s latest qualitative evaluation for Malaysia. IPG Mediabrands agencies are the only media agencies with a dominant profile in Malaysia. The latest qualitative evaluation saw UM climb the rankings by one point from the previously published qualitiative […]
MARKETING Games: Changing the Game
Balls were flying all over the court. Cheers and shrieks ensued every few minutes. Monster Energy drinks were gulped down in seconds. In another corner, fingers were tapping furiously on E-game consoles. Those were just a few of the exciting things going on at MARKETING Games on July 7. Kicking things off at Paradigm Mall, […]
Nestle Australia drops Milo’s 4.5 Health Star for Milo
Milo on its own would be 1.5 stars Nestle Australia has dropped its 4.5-star health rating on Milo products after health experts criticised the food and beverage company for ‘tricking’ its customers into believing that Milo is healthy. The rating was based on the premise that consumers of the chocolate malt powder would only have […]
[SEPT 4]The Best of Global Digital Marketing returns to Malaysia….
What actually makes your content shine in the digital space? Well, we got down to business. Hundreds of case studies from all over the world studied…we now present you the secrets behind of successful digital marketing. Presenting The Best of Global Digital Marketing conference. International digital winners who will present their selection of winning case […]
The Best of Global Digital Marketing returns to Malaysia….
What actually makes your content shine in the digital space? Well, we got down to business. Hundreds of case studies from all over the world studied…we now present you the secrets behind of successful digital marketing. Presenting The Best of Global Digital Marketing conference. International digital winners who will present their selection of winning case […]
Four wins in a row for FCB Group Malaysia
Four new client wins in just 3 months for FCB Malaysia The FCB Group’s winning streak continues with the agency racking up four new client wins in the past three months. FCB kicked off its winning streak with PropertyGuru, Asia’s leading property portal bringing the agency onboard as it’s creative and digital agency for the […]
WhatsApp, charging for business use
WhatsApp no longer free, WhatsApp business becomes paid service while its status feature serves as an advertising platform It appears that Facebook has decided to capitalize on the world’s biggest online messaging platform, WhatsApp and make it into a paid service. Fret not however if you’re a regular user as WhatsApp Business is where the […]
Guess what? We postponed our Subhendu workshop to 29th Aug just for you….
The Digital Data Guru’s workshop is now on 29 August 2018! Due to unforeseen circumstances, Subhendu Mukherjee’s “Designing Customer Experience with Data Visualisation” has been postponed to the 29th August 2018. This means you’re in luck! So what are you waiting for? Register now! Data Strategist and Founder member and director of the startup The Tenth Floor […]
Why Dialect Marketing Is About To Explode
European explorers once called Malay the ‘lingua franca’ of South-East Asia, rivaling Latin in Europe or Arabic in the Middle East. From Madagascar to the southern Philippines, Malay became and remains a crucial expression for millions of people, from the highest of royals to the hardest of workers. Malay was the language of Southeast Asian […]
