Malaysian businesses still uncertain about government policies
Is there cause for worry for businesses? Ipsos Business Consulting looks into concerns of Malaysian-based businesses 3 months into the new Pakatan Harapan led government. The number one worry remains uncertainty over government policies and stabilising local currency which companies hope the government will focus on in the next two years. In a study conducted […]
Astro Radio Takes A Bite of the Future
Over the course of the last year, Astro Radio has taken a number of calculated moves to establish its position as a multi-platform, hybrid advertising solutions provider. The first major move was the launch of its two new, digital-first radio brands – ZAYAN and GOXUAN – back in October 2017. This was followed by an […]
Geometry Malaysia appoints Dynamic Duo for Brand Experience
Filipe Lampreia as Head of Strategic Planning and Joseph Laihee as Experiential Architect As Geometry Malaysia readies to move to the new WPP Campus, its place as the pivotal brand experience agency is solidly anchored by two new members of the Geometry Malaysia team who bring with them over a quarter century of shaping consumers […]
Indra Nooyi relinquishes role as PepsiCo CEO after 12 years
Ramon Laguarta to be the new PepsiCo CEO PepsiCo’s chief executive officer (CEO) Indra Nooyi (pic) will step down, effective Oct 3, 2018. Completing a 12 year stint she will be replaced by Ramon Laguarta who is currently president of PepsiCo. Ramon has been with PepsiCo for 22 years. The rest of the senior leadership […]
Olympian Jeffrey Ong to lead Dentsu Sports Asia in Malaysia
Jeffrey was National Sportsman of the Year in 1988 Dentsu Aegis Network Malaysia has announced the appointment of Jeffrey Ong (picture) as the Vice President of Dentsu Sports Asia (DSA) to head the agency’s sports marketing business in Malaysia. Jeffrey succeeds Stuart Ramalingam, who was recently named Secretary General of Football Association of Malaysia (FAM). […]
World Cup fever BECOMES MARKETING FEVER!
A week later after the excitement of MARKETING Games, the MARKETING Games World Cup Live Screening & Prize Giving Party was held at Ballers@The Roof on July 14. Over two hundred people attended the celebration and it was a blast. The crowd was entertained by the rocking performances of Dani & The Serani Trio and […]
Nuffnang, Powered by a Millennial Workforce to Lead the Social Revolution
Nuffnang, with its newly revamped image as Asia’s leading influencer and content marketing company, means business. As the world aggressively moves towards the age of social media, Nuffnang follows in tandem, but with a unique twist. Knowing that this digital era calls for a specific type of know-how, Nuffnang’s workforce is powered by millennials, a […]
Media Prima collaborates with YouTube to drive video content segment
All Media Prima video content will now be available on YouTube Malaysia’s largest integrated media group, Media Prima is now working with US-based video sharing platform YouTube through its Player for Publishers service. This will enable Media Prima which currently ranks third in terms of digital audience reach in Malaysia to reach more viewers and access […]
Durex condom recall hits around 25 countries including Malaysia
3 batches of non-latex Real Feel condoms from Durex to be recalled Durex, owned by Reckitt Benckiser, has recalled some batches of its non-latex Durex condoms in around 25 countries including Australia, France, Ireland, Spain, UK and Malaysia. According to Durex’s Malaysia website, the issue is: “Not meeting ISO standards on AGEING: Our internal testing has […]
Facebook, Spotify and Google going the billboard way
Billboards advertising a viable option for Facebook Billboard advertising hasn’t been put out to pasture yet in fact it’s experiencing a revival in the digital world. Facebook recently promoted itself on billboards on what Bloomberg has coined the social media operator’s ‘new approach to user safety and privacy’. Spotify recently turned to subway advertising on […]
