Media Prima is South East Asia’s Media Company of the Year
MEDIA PRIMA RACKED UP 17 ACCOLADES AT THE SPARK AWARDS FOR MEDIA EXCELLENCE 2018 Malaysia’s largest integrated media group, Media Prima Television Network has won the highest accolades at the Spark Awards for Media Excellence 2018 (Spark Awards), walking away with the coveted Media Company of the Year and Media Brand of the Year at […]
Netflix will now interrupt your series binge with video ads
THE ADS WILL BE TO PROMOTE NETFLIX ORIGINAL CONTENT If you have gone into a binge-watching zombie mode recently on Netflix recently, there’s a high chance you would have come across commercials. These ads feature a short trailer of whatever Netflix wants you to watch, and while they’re skippable after a few seconds but of […]
Misbehave and you’re out, no more warnings for ill mannered executives
NO MORE SECOND CHANCES FOR MISBEHAVING EXECUTIVES Where once a slap on the wrist may have sufficed, today badly behaved executives are booted out. Paramount Television fired its president Amy Powell over insensitive comments about race on July 19th despite her protestations. She is currently fighting this with a lawsuit. Also in July this year, […]
Malaysia’s iFlix to produce in-house movies based on Wattpad stories
The deal gives iflix access to the more than six million original Indonesian story uploads on Wattpad Malaysia’s top video streaming service, iflix and global multiplatform entertainment company, Wattpad have entered into a content partnership to bring Wattpad stories to millions of iflix users across Asia, the Middle East, and Africa. The deal will see iflix and Wattpad […]
Tax on drinks not a sweet thought for many
Govt considering tax on soft drinks The government may impose a tax on soda, according to DAP lawmaker and finance minister’s special officer Tony Pua. The move however is not intended to burden low-income earners in the B40 group. “For example a soda tax, like a tax on Coca-Cola has two components. “Firstly, it can […]
Media Prima Television Networks Defines the Future of Marketing
MPTN recorded an aggressive growth of over 60% in the number of branded content produced across 2017 Malaysia’s largest integrated media group, Media Prima Television Network (MPTN) has up its ante once again, as it further expands and unifies its content, data and platform solutions. This continued move is to enable brands and advertisers to […]
You wouldn’t want to miss this tour….
We bring you The Best of Global Digital Marketing Case Studies! We are always excited when a singer announces his/her upcoming tour, hoping our country would be on the list. Guess what? Just like The Greatest Showman, we’ve got a tour with the best hits on September 4, 2018. The Best of Global Digital Marketing […]
iPhone users now get to skip the queue in this supermarket!
Queue free shopping for Sainsbury shoppers Before we all get excited and start exchanging our phone for iPhones, this supermarket is in London. Hold on to your iPhones, fellow Malaysians. UK supermarket giant Sainsbury’s is trialling new scan, pay and go technology which will allow customers at one of its London stores to pay for […]
Australia proposes tech firms hand over encrypted private data
Technology firms may have to hand over private encrypted data to police Australia is proposing a new law requiring technology firms such as Alphabet Inc’s Google, Facebook and Apple to give police access to private encrypted data linked to suspected illegal activities. This would help the Australian government monitor criminal activities and intercept terrorist attacks. […]
Is augmented reality the future of beauty industry?
L’Oréal: Revolutionising beauty through AR Just a decade ago, buying your beauty products off a computer was unheard of, let alone off a social media page. For many, it meant strolling aimlessly around endless beauty counters and having your choices picked out for you by a beauty advisor or being counselled by tons of friends. In […]
