Free lunch for life with McDonald’s card sweepstake
FREE MCDONALD’S FOR LIFE? Stand a chance to get free fast food for life at McDonald’s with the McGold Card Sweepstakes. Anyone using the chain’s mobile app from Aug 10 to 24 will automatically get a chance to enter the sweepstake.An individual only needs to use the mobile order and pay app and it is […]
Tencent launches WeChat Pay MY in Malaysia
KK SUPER MART IS THE FIRST CHAIN STORE IN MALAYSIA TO ACCEPT WECHAT PAY MY In June, we got news that WeChat Pay will be launching in Malaysia. WeChat, China’s most popular social media app, has finally launched its digital payments service, WeChat Pay, in Malaysia, marking its first product to be released in Asia […]
Everyone’s Complain Department: Story Peddlers
The ‘Everyone’s Complaint Department’ series of comic strips began as random doodles and reflection pieces of Alvin Teoh, ECD of Naga DDB Tribal. These little stories featured in MARKETING magazine were originally posted on Facebook and are an ongoing tribute to life in Adland. The comic depicts Alvin’s early days in the advertising industry and […]
Ogilvy Malaysia’s CEO David Mayo resigns
HE WILL BE STEPPING DOWN EFFECTIVE END OF AUGUST Ogilvy Malaysia CEO and country head David Mayo (pictured) will be stepping down from his role effective at the end of August. David first took on the role in January 2017, replacing John Deschner. David “has decided not to renew his contract with the company from […]
Adobe: It Pays to be an Experience Driven Business
THERE IS NO DOUBT THAT INVESTING IN CUSTOMER EXPERIENCE IS ESSENTIAL TO BUSINESS SUCCESS New Adobe-commissioned research has confirmed that brands which invest in experience transformation across people, processes and technology, achieve superior business performance. By investing across these disciplines, businesses in Asia Pacific (APAC) can trigger a transformation in customer experience that results in […]
Viu-ing convergence: video streaming partners television
Small screen marketing has come into its own with OTT (Over-The-Top) platforms streaming video content to a massive mobile audience. In a recent report, Viu predicted the average user’s smartphone data is expected to grow from 1.2GB in 2015 to approximately 9GB by 2021, largely driven by the consumption of mobile video. “Smartphones continue to […]
TV alive and kicking as tech giants pour money in advertising
TELEVISION IS STILL WORTH THE AD SPEND Despite the fact that there is a rumour that television is dying, Google, Amazon and Netflix spent more than RM1 billion on television advertising in 2017. So one can conclude tv isn’t dying, at least not yet. In October 2017, Google spend $17m more on TV than Target […]
The search for the King of Futsal begins!
MARKETING GAMES IS BACK: FUTSAL EDITION! Always wanted to show off your skills on a futsal court? Think your company has got the talent to dribble the ball to victory? Well, wait no more… MARKETING Games is back! This time with its Futsal Edition! A total of RM 6000 in cash to be WON! Register […]
Possible delisting for Utusan
UTUSAN MELAYU TO BE DECLARED INSOLVENT For decades it was known as Umno’s mouthpiece, Utusan Melayu now faces possible delisting from the stock exchange. Falling into the Practice Note 17 (PN17) classification, this indicates that the company financials are inadequate. Utusan Malaysia defaulted on loans from Bank Mualamat Malaysia Bhd and Maybank Islamic Bhd according […]
KFC, Pizza Hut partners up with foodpanda
CUSTOMERS CAN NOW PLACE ORDERS FOR KFC AND PIZZA HUT THROUGH FOODPANDA From L to R: Sayantan Das, Managing Director, foodpanda Malaysia, Jakob Angele, Chief Executive Officer of foodpanda Asia Pacific, Merrill Pereyra, CEO of Restaurant Division, QSR Brands, Yang Berhormat Dato’ Kamaruzzaman Abu Kassim, Chairman of QSR Brands, Dato’ Seri Mohamed Azahari Mohamed Kamil, […]
