Booking.com gets #1 ranking in Google amongst 17m results
How Booking.com became #1 in Google Business challenge Booking.com is the 3rd biggest e-commerce website today and a leading online travel agency. They get millions of users every day and their revenue reaches over US$12 bn. However, back in 2012, they were far from leveraging the power of SEO. Leonardo Saroni, Senior Product Owner at […]
Malaysian Primus leaves and Mateusz joins
Mateusz Mroszczak will be replacing Primus Nair, who is leaving the agency BBDO Singapore has named Mateusz Mroszczak as its new Executive Creative Director. Mateusz will join BBDO Singapore from Happiness Brussels and Saigon where he was Group Creative Director spending equal time between the two offices. Prior to Happiness, Mroszczak was Executive Creative Director at […]
Wtf P&G?
Proctor and Gamble registers trademarks for popular text lingo Big name product Procter & Gamble (P&G) is giving itself a cool millennial makeover by laying claim to text lingo that we’ve been using liberally for years. OMG. The company—which owns leading consumer goods brands like Old Spice, Tide, Braun, Febreze, Olay, Tampax, and more—has filed […]
Adobe: 50% of consumers still prefer to receive offers from brands via email
Adobe announces new cross-channel innovations powered by creativity and data Adobe recently surveyed U.S. consumers, revealing that close to 50% still prefer to receive offers from brands via email. At the same time, other digital channels are gaining traction, such as chatbots and smartwatches, underscoring that brands must engage with consumers where they want to […]
Spotify Streams Spike in Malaysia During the Year End Period
Over 5 million minutes of holiday content streamed between October to December In preparation for the Year End and Christmas celebrations, Spotify for Brands released key streaming trends to help marketers connect with their target audience during the holiday period. From October 1 – December 31, 2017, we found the following key streaming trends on […]
The dark side of Twitter
Twitter has an evil side too and sadly it’s easy to access Social media has its perils especially when it comes to sexual predators on the internet. Child pornography is an alarming issue and it is disturbingly easy to find this on Twitter. In the Phillippines users have unearthed specific hashtags that aggregated illicit content […]
Mars and Apple Lead Cannes Global Creativity Report 2018
Apple’s strongest year in this year’s Global Creativity Report The Cannes Lions International Festival of Creativity has released its annual Global Creativity Report, providing in-depth analysis and rankings from the 2018 awards. The report shows that one of the most changed rankings is the Top 20 Independent Agencies, where Jung von Matt Hamburg, who failed […]
TAR UC students get unconventional to help peers become more Google-savvy
Google-infused course assignments with offbeat edu-tainment videos Inspired by the unconventional stylings and humour of local YouTube creators, students from Tunku Abdul Rahman University College (TAR UC) took a dive into offbeat content creation. From creating a #MagnetChallenge that celebrates YouTube as a social tool, to producing a drama that shares the benefits of the […]
Facebook bans more than 5,000 terms to prevent ad misuse
FACEBOOK BANS APPS DUE TO IMPROPER DATA CONTROLS Facebook bans more than 5,000 targeting terms in order to prevent misuse of its ad targeting platform. The move will limit advertisers from excluding audiences from relating to ads based on ethnic or religious background. According to an AFP report this would include terms such as “Passover”, […]
Content Power: The future for publishers
Sue-Anne Lim is a nomad strategist and an independent management consultant RECENT political event were obviously an incredible occasion for news publishers considering some of them had increased their circulation 3 to 4 times its usual size. Now that the new order has given media back their voice, the question is will they be able […]
