Award-winner Sutapa Bhattacharya is back!
Do you want to up your game and win with a strategic roadmap for your brand? Are you entrusted with the direction & vision for the development of your brand? Are you a communication exec at brand, creative, digital and media agencies? If you answered yes to all that, then well we have something exciting […]
tonton made accessible at no cost to Malaysians
The move is expected to drive higher revenue through digital advertising Media Prima Television Networks has announced that its popular over-the-top (“OTT”) service, tonton, will offer Malaysians its video streaming services at no cost, in-line with Media Prima’s Group-wide business transformation strategy to increase revenue through programmatic advertising, one of the fastest-growing digital revenue segments. This […]
Passive aggressive email phrases popularly used
What I mean, isn’t necessarily what’ve written, emails decoded What you read isn’t always to be taken literally. Here are nine popularly used email phrases decoded that border on passive-aggressive according to a survey conducted by Adobe:- ‘Not sure if you saw my last email’ Maybe you were out gallivanting or on a date, or […]
Storytelling on LinkedIn doesn’t have to be tough. Why?
Storytelling is one of those buzzwords many like to use but few understand. And even fewer know how to profit from, especially on a platform like LinkedIn. Yes, Indhran is here to tell you – Storytelling on LinkedIn works! but only if your story connects to the platform. Still not sure? Not to worry, because… […]
Lawsuit against Chatime scheduled for next year
Tealive vs Chatime scheduled for hearing in Feb 2019 The High Court will hear the case for the Tealive brand in a two day hearing fixed for Feb 28 next year. The defamation suit was filed by Loob Holding Sdn Bhd, the company which owns the Teaalive brand which is suing another popular beverage group, […]
Rocketfuel partnered Aset Kayamas for Born To Love World Cup Live Viewing Party
The 2018 FIFA World Cup has definitely been an emotional roller coaster with penalty shootouts, amazing goals and especially how Croatia won over the hearts of millions all over the world. Yes, we miss it already so we got entertainment talent powerhouse Rocketfuel Entertainment who was in the thick of the World Cup action thanks […]
Blaze Digital bolsters team with new hires
Andy Yap to join as Vice President of Blaze Digital Blaze Digital has announced new additions to its team. Andy Yap joins as Vice President to lead the team in helping brands understand their true online audience to better target ads based on psychographics, behaviours and buying intention. A seasoned digital specialist with over 15 […]
Analytics – not so complex after all
Salim is Founder and Managing Director of On-Target Marketing Solutions, Malaysia, a digital and data analytics company and training ground, and given his immense passion for data has combined over three decades of Marketing experience, recently with a Data Science Certificate course. He is contactable at [email protected] Recently, while addressing a small forum of senior […]
Directors Think Tank bags Production House of the Year at Kancils Awards 2018
Leading Southeast Asia’s production group Directors Think Tank (DTT) has done it again by making their mark at the Kancils Advertising Awards and Festival 2018. Themed “Celebrating Humanity in Creativity, Technology, and Culture”, the re-fashioned Kancil Awards have been simplified into channel-based categories, with special awards introduced this year to reward impact, public service work, […]
Xaxis Launches an Outbound Hub to Help Chinese Brands Expand Overseas
New service offers full programmatic solution for brands in China Xaxis, the Outcome Media Company, has launched a centralized service for brands based in China to run digital display campaigns overseas. The new Outbound Hub offers China-based companies a single solution for launching programmatic advertising in foreign markets, using Xaxis’ technology, global media network, and […]
