Mamee Double-Decker launches World Cup campaign
Football fever takes over Mamee Double-Decker! Food and beverage company, Mamee Double-Decker alongside Creative Juice Kuala Lumpur has launched a new integrated campaign for the FIFA World Cup to showcase its diverse range of snacks, perfect for enhancing the football watching experience. At a time when most Malaysian food brands are leveraging the Hari Raya Festival, […]
IPG acquires Acxicom for US$2.3billion
Acxicom brand name to become part of IPG’s massive portfolio Advertising giant, Interpublic Group has announced that it will be acquiring the marketing solutions arm of data, analytics and identity management service Acxiom Corp for US$2.3billion. With the acquisition, the Acxiom brand name will become part of the portfolio of IPG, which includes big advertising names like McCann […]
iflix and ada team up!
iflix and ada’s strategic partnership to enable delivery of online opportunities for brands across Asia iflix, the leading entertainment service for emerging markets and ada (analytics. data. advertising), the largest integrated digital marketing business across South and South East Asia, have announced their groundbreaking regional partnership to offer brands exciting new opportunities for deep audience engagement […]
Malaysian marketers told to stop stealing ownership of ideas
4A’s considers the practice “unethical and unfair” and calls for the practice to “cease immediately” The Association of Accredited Advertising Agents Malaysia (4As) has spoken out that an alarming number of marketing communications clients in Malaysia have been conducting requests for proposals (RFPs) while demanding the ownership of intellectual property in terms of ideas, plans […]
Fighting the brain drain war
“One of the perennial drags on the Malaysian economy has been its brain drain” – Schroders The recent Malaysia election was as intense, or more intense than the current World Cup stress. On 9 May 2018, history was made. Former Prime Minister Malaysian prime minister Tun Dr Mahathir Mohamad, at the age of 92 years old, […]
The Garden of Evening Mists begins filming in Malaysia
Star-studded casts to star in the award-winning novel, The Garden of Evening Mists Astro Shaw and its partners HBO Asia and FINAS have announced that filming has commenced for Tan Twan Eng’s award-winning novel, The Garden of Evening Mists (TGOEM) in various locations in Malaysia including the scenic landscapes of Cameron Highland’s famed tea plantations. […]
Former WPP boss secures £100m funding for new venture
Sir Martin Sorrell has raised £100m funding from City investors for new venture S4 Capital Just a month ago, we got the news that WPP’s ex-chief executive, Martin Sorrell was making his comeback with Derriston Capital. The company will be renamed S4 Capital, a new entity established by Sir Martin for the purpose of his return to […]
Entropia appoints April Toh as Head of Account Management
April Toh to take on the role of Head of Account Management at Entropia Entropia has appointed April Toh (picture) as the Head of Account Management, expanding its leadership line-up. In her new role, April will be responsible for leading the Account Management of the Integrated services across the clients of Entropia Noir. April has […]
Kenny is now CMO of UEM Sunrise
Kenny Wong has been appointed Chief Marketing Officer of UEM Sunrise UEM Sunrise has appointed Kenny Wong Koon Keng (pic) as its new Chief Marketing Officer effective from 2 July 2018. In his role as Chief Marketing Officer, Kenny reports to the Managing Director / CEO and is responsible for Marketing, Brand and Customer Experience. […]
eSports: A gold mine of marketing opportunities
The rise of eSports It’s probably every PC gamer’s dream: Playing games and earning wads of cash through it.To those labeled computer geeks who spent all their time playing games, the eSports industry isn’t one to underestimate. It’s an industry whose revenue has grown from $130 million in 2012 to $465 million in 2017. This industry is expected […]
