ARCHIVE

ARCHIVE

Rocketfuel fires up World Cup!

Rocketfuel Entertainment fuels influencer marketing and branded content for World Cup 2018 No doubt the World Cup fever has swept the entire nation, and the world. Bloodshot eyes, spikes of excitement and social media is flooded with football memes. Entertainment talent powerhouse Rocketfuel Entertainment is in the thick of the action by fueling up influencer […]

Astro partners up with creators of Baby Shark, SmartStudy

Astro to feature Pinkfong Baby Shark live musical at KLCC Leading content and consumer company, Astro Malaysia Holdings Berhad has announced their partnership with SmartStudy, a Seoul-based global entertainment company, for its hit animated characters including Pinkfong and Baby Shark, over multiple fronts from merchandising to character licensing and signature events in Malaysia, Singapore and Brunei. […]

Subhendu returns with another winning workshop!

The Digital Data Guru is back! He has 20 years of global experience in the business of Marketing Strategy & Communications and is also the visiting lecturer and learning designer for Hyper Island, Google Squared and Nanyang Technological University. Founder member of The Tenth Floor Pte Ltd, Subhendu Mukherjee is back again to present you […]

Ogilvy fires CCO Tham Khai Meng after misconduct investigation

Ogilvy’s Global Creative Chief Khai terminated after internal complaints Global advertising agency network The Ogilvy Group’s CEO John Seifert announced in a memo to his employees on Wednesday that the company had terminated its chief creative officer Tham Khai Meng, after an internal investigation into misconduct allegations. “After carefully reviewing the investigation’s findings with several of […]

Spikes Asia 2018 Jury Presidents announced

Spikes Asia announces 13 Jury Presidents “The Spikes Asia Awards have been running for over 30 years and throughout this time have continued to champion Asian creativity and set the standard throughout the region. This year’s impressive line-up of Jury Presidents will guide their jury members to ensuring that only the very best work is recognised […]

2018’s Most Popular YouTube Ads in Malaysia

What’s your favourite YouTube Ad? Google Malaysia has released the YouTube Ads Leaderboard for the January-June 2018 period for Malaysia. This list represents the top 10 ads Malaysians watched on YouTube through a combination of popularity and promotion. What are the trends observed from this half-year leaderboard? All-out festivities. The half-year list is almost completely […]

Shell’s Head of Retail Marketing, Ben Mahmud resigns

Ben Mahmud resigns as Head of Retail Marketing of Shell Malaysia Ben Mahmud, the Head of Retail Marketing has announced that he will be resigning. July 10 will be his last day. His position will be taken over by Chung Ai Kee who is the Global Retail Lubricants Marketing Manager of Shell Malaysia.  Ai Kee has […]

MARKETING Games winners announced, party this Saturday!

GAME ON! Balls were flying all over the court. Cheers ensued every few minutes. Monster Energy drinks were gulped down in seconds. Those were just a few of the exciting things going on at MARKETING Games on 7 July. Kicking things off at Paradigm Mall, Boulevard where agencies, media, and marketers alike gathered in anticipation. […]