Kancils 2018 features stellar cast of internationally acclaimed judges
An impressive line-up of judges at Kancils 2018 The Association of Accredited Advertising Agents of Malaysia (4As) has not only organised an inaugural two-day creative festival but also cast a spotlight on the high-spirited judging deliberations involving its front line cast of juries. In an industry first, “Take A Peek Inside the Jury Room” allows […]
MARKETING Games World Cup Live Screening Party!
On 7 July 2018, we had our inaugural MARKETING Games. To get a low down of all the action that took place at MARKETING Games, head over here. To amp up the World Cup fever, we also had our very first MARKETING Games World Cup Live Screening Party on 14 July! Taking place at the very […]
Weekly radio listenership rises to 20.2 million in Malaysia
Radio continues to dominate media engagement among Malaysians GfK’s Radio Audience Measurement has shown that radio is continuing to be one of the dominant engagement media among Malaysians; reaching over 20.2 million or 97% of the population in Peninsular Malaysia. The Radio Audience Measurement 2018 conducted by GfK, in partnership with Commercial Radio Malaysia has […]
Edelman Malaysia scores a hattrick at the region’s Loyalty & Engagement Awards.
Edelman Malaysia emerges a winner at the Loyalty & Engagement Awards Edelman Malaysia emerged a winner in three key categories of ‘Best Use of Consumer Insights’, ‘Best Use of Co-Creation/Crowd Sourcing’ and ‘Best Use of Mobile Marketing’ category. “Last 10 months have been extremely rewarding for the entire team at Edelman Malaysia as all this […]
Viu partners up with Media Prima to bring Viu originals to consumers
Three Viu Malaysian Originals ‘Salon’, ‘Jibril’ and ‘The Bridge’ set to air from September onwards Viu, the leading regional OTT video service and Media Prima Television Networks have announced a partnership whereby, Media Prima will broadcast as a first run, three Viu Originals ‘Salon’, ’Jibril’ and ‘The Bridge’ for the Malaysian market in 2018. This […]
GOXUAN – Engaging today’s Chinese Gen Z Audience
[metaslider id=15337] In October 2017, GOXUAN was launched specifically for the new generation of tech-savvy, mobile and socially connected Chinese Gen Z Malaysians, who are seen as trendsetters and influencers in the digital and social media space. Unlike any other radio brand in Malaysia, GOXUAN is visually-led. Astro Radio has built a state-of-the-art live broadcast […]
comScore Reappointed as Digital Audience Measurement Currency in Malaysia
comScore appointed by Malaysian Digital Association to deliver trusted, holistic online audience measurement The selection was made by the Malaysian Digital Association who represents online publishers, advertising agencies and digital service providers in Malaysia. It continues MDA and comScore’s commitment to providing the industry with a single trusted source of measurement across platforms. “We look […]
Proton launches the 1-Tank Adventure
See the wonders of Malaysia on just a single tank of fuel Ever wondered how far you can go on just one tank of fuel? Malaysians face a vexing question; which cars offer the best combination of economical, practical, and safety features while being affordable as well. To answer this definitively, PROTON is calling on […]
The Kancil Creative Festival: Advertising has limits but creativity does not
The Kancil Creative Festival is finally here! Organised by the Association of Accredited Advertising Agents of Malaysia, the theme of the Kancil Creative Festival is ‘Celebrating humanity in creativity, technology, and culture’. The two-day festival which will be held in Ruang KL will explore how people from different backgrounds in the field of creativity go about […]
Castrol Malaysia Appoints Be Strategic as official PR Agency
Be Strategic to manage and execute PR campaigns for Castrol Malaysia Castrol Malaysia has appointed Be Strategic to manage and execute its Public Relations campaigns for 2018 and build deeper and more meaningful media relations among automotive and business media. Be Strategic, a fast-growing performance content and influence agency was appointed on the strength of […]
