INTI survey reveals Dragon babies are driven to be successful in life
The large dragon baby numbers translate to greater competition for jobs People born in the Year of the Dragon are often said to be smart, ambitious, passionate, and above all else, auspicious to their family. Malaysia has consistently seen a spike in live births during the years of the Dragon. To understand the underlying impact of […]
The big move for all WPP companies in Malaysia
WPP has just announced that Young & Rubicam Malaysia has moved offices. Their new location will be in the WPP campus (Tower H), Empire City, 8 Jalan PJU 8/1, Damansara Perdana, Petaling Jaya Recently, there has also been talks that Alibaba Group, Tencent Holdings and China Media Capital Holdings are in early-stage discussions about buying roughly 20% […]
Unleashing Customer Driven Digital Transformation
Customer Driven Digital Transformation conference On 19 July 2018, about two hundred leaders and participants gathered together under one roof to go through a deep journey of digital transformation within the vital context of customer experience, brand, communication and talent strategies. MARKETING’s Customer Driven Digital Transformation conference took place at Sime Darby Convention Centre. The first speaker […]
Subhendu is back with the power of data visualisation!
Have the power to transform data into visual communication! His previous workshop “Growth Hack Any Business with Digital Data” was sold out within weeks! Data Strategist and Founder member and director of the startup The Tenth Floor Pte Ltd, Subhendu Mukherjee is back again and this time he’s giving you the power and skills to […]
McDonald’s announced as 2018 Spikes Asia Advertiser of the Year
McDonald’s awarded as 2018’s Spikes Asia Advertiser of the Year Spikes Asia has revealed that McDonald’s is this year’s recipient of the highly prestigious Spikes Asia Advertiser of the Year Award, which is the highest accolade to recognise brands that set themselves apart through the quality and innovation of their creative campaigns in Asia. As […]
Hasbro’s shares rise by almost 12% despite Toys ‘R’ Us closure
Hasbro adjusting to life without Toys ‘R’ Us Hasbro Inc shares rose 12% after the toy maker reported better-than-expected quarterly results, easing concerns about any impact from the recent closure of Toys “R” Us. Hasbro CEO Brian Goldner had warned Wall Street earlier this year that it would take time to replace Toys ‘R’ Us, […]
Prudential comes up with a quirky approach to addressing taboo subjects
Undo the ‘suayness’ of cancer with PRUcancerX Bonsey Jaden has recently been selected to lead Prudential Assurance Malaysia Berhad (PAMB)’s latest campaign to launch PRUcancer X – an insurance plan that provides high cancer protection for Malaysians. The campaign titled ‘UNSUAY’ takes on a lighter and quirkier approach to the sensitive subject to entice more […]
Subhendu’s winning workshop is in a week!
The digital data guru is back with a winning workshop! Digital data guru, Subhendu Mukherjee is back with another one of his informative workshops! Founding member of The Tenth Floor Pte Ltd, the data guru is equipped with 20 years of global experience in the business of Marketing Strategy & Communications and is also the visiting […]
NSTP working with iPrice Group to offer exclusive online shopping promos
NST readers can now get exclusive vouchers & coupons through the online portal The New Straits Times Press will be working with the best local marketing platform, iPrice Group Sdn Bhd, to provide exclusive promotions and coupons for online shoppers through http://vouchers.nst.com.my/. The website that was developed through an e-commerce platform would be launched by […]
WPP to sell its China-based advertising business to Alibaba, Tencent and China Media?
Alibaba and Tencent in talks over a stake in WPP Sources at Sky News have revealed that Alibaba Group, Tencent Holdings and China Media Capital Holdings (CMC) are in early-stage discussions about buying roughly 20% of WPP China. According to the sources, the negotiations which could take several months to conclude were expected to value the business at […]
