Lucky for you, we postponed our Subhendu workshop to 29th Aug 2018…
Subhendu’s workshop is now on 29 August 2018! Due to unforeseen circumstances, Subhendu Mukherjee’s “Designing Customer Experience with Data Visualisation” has been postponed to the 29th August 2018. This means you’re in luck! So what are you waiting for? Register now! His previous workshop “Growth Hack Any Business with Digital Data” was sold out within weeks! This time […]
Precision Malay Marketing
Like our revered Gasing, today’s marketers need to be sharp, balanced and have a winning throw. And be ready to repeat that, again and again. There has never been a more exciting time in the Malaysian marketplace. Energised by a new heartbeat and renewed optimism, Malaysians are in their element: dynamic, world-wise and truly matured. […]
The latest issue of MARKETING is here!
MARKETING’s ISSUE 224 is here! There is so much happening in the industry lately! The Kancil Awards have just completed, not to forget the hype of 2018’s FIFA World Cup! France emerged 2018’s winner but Croatia will always have a soft spot in our hearts. We crafted and collected as much as we could into […]
U Mobile launches wacky campaign to introduce its unlimited mobile data plan
U Mobile partners up with TBWA for its Giler Unlimited Plan U Mobile has launched a new campaign introducing its most disruptive mobile plan to date – a combination of unlimited data with an amazingly low price of RM30 and flexibility to choose either prepaid or postpaid. To communicate how crazy this deal is, U […]
Chanchal now CEO of GroupM Malaysia and more
GroupM Bolsters Senior Leadership to Help Clients Seize Growth with Malaysian Consumers GroupM has announced a series of changes in senior management, culminating a structural transformation initiated earlier this year designed to expand services for advertisers seeking growth in Malaysia. Effective August 1, Chanchal Chakrabarty (picture) has been promoted to the CEO role for GroupM […]
Google Duplex in action
Artificial intelligence gets “human” with interactions The magic of Google assistant is that it is a vision for an assistant is to help you get things done. It turns out a big part of getting things done is in making a phone call. You might want to get an oil change or call a plumber […]
Hakuhodo is Agency of the Year at Kancil Awards 2018.
Hakuhodo took centre stage when it bagged the Agency of the Year award with three Gold, two Silver, 10 Bronze and 10 Merit awards for a total of 150 points at the recent Kancil Awards 2018, Malaysia’s most celebrated creative excellence awards competition. Leo Burnett Kuala Lumpur placed 2nd with five Silver, 13 Bronze, 13 […]
No more Hip Chat and Stride, Slack rules
Slack triumphs as Atlassian discontinues its two competing products HipChat, the workplace app that was dethroned by Slack is being discontinued. Alongside this Atlassian’s own HipChat replacement, Stride will also be put to pasture. News of the discontinuation came from Slack CEO Steward Butterfield who said that Slack is purchasing the IP for both products […]
How to ensure you’re spending time and money on the right influencers
By Jeraldine Phneah, Account Manager, Socialbakers With Influencer Marketing being one of the top marketing trends in 2018, brands have grown increasingly eager to shell out for sponsored posts by social media influencers, sometimes paying Instagram influencers tens of thousands of dollars for a single ad. While influencer marketing has obvious benefits, marketers currently face several […]
ada secures strategic investment from Sumitomo Corporation
The $20 million funding will solidify ada plans for aggressive growth in SEA ada (analytics. data. advertising), the integrated digital advertising business of Axiata Digital Sdn. Bhd has announced a USD20 million investment from Sumitomo Corporation, a leading Fortune 500 global trading and business investment company headquartered in Japan. ada unlocks the full potential in digital by […]
