Consumer Insights or Inciting Consumers?
Salim Khubchandani is the Managing Director of On-Target Marketing Solutions Malaysia As we continue to live in a world increasingly driven by the internet and the massive amounts of data that’s gushing out of it, we are also well aware by now that this has led to significant discussion and action more recently around data […]
Back to Basics in the World of the Digital Customer Experience
George Aveling is Group CEO and International Partner of TMI, TACK International in Malaysia and digital learning consultancy, Elementrix. He is a mentor to senior leaders, an organisational leader, writer and a well-respected consultant. Hailing from the land down under, this self-confessed durian and chilli-padi lover has made Malaysia his home for the last 13 […]
Reprise Malaysia pulls off epic Raya for TNB
TNB’s “Rumah Epik Fantastik” comes to life with help of Reprise Malaysia Reprise Malaysia, IPG Mediabrands Malaysia’s full-service global performance media marketing unit has brought to life this year’s Raya film for TNB, “Rumah Epik Fantastik”. TNB is well known for some of the nation’s most memorable advertisements, including The Coming Together” at Chinese New […]
Coca-Cola serves peace during Trump-Kim summit
Here’s to peace, hope, and understanding! Coca-Cola has launched limited-edition cans, commemorating Tuesday’s historic summit between US President Donald Trump and North Korean leader Kim Jong-un in Singapore. Designed by Dentsu’s Merdeka LHS, the logos were written half in English, half in Korean with a message in both languages that reads “Here’s to Peace, Hope […]
You don’t have to be a bad ass to excel in the industry
But having an opinion in what you believe in matters It was just a day after GE14, and I could tell communications veteran Dato’ Ishak Mohd Ishtiaq (DIMI) had much to get off his chest. The euphoria of a stunning victory was a dawn of everything new. There was a new civility in the air, […]
So you have a great idea, but who is celebrating?
Are your ideas going anywhere? We are going to launch the next generation creative challenge. A quest for creative excellence energized by the new heartbeat of our nation. A non-profit movement to unearth Malaysia’s creative talent and seek ideas that fit brands. Do not waste your good ideas. Write them down, treasure them, and shout […]
BBDO expands Heels of Steel initiative across Southeast Asia
Heels of Steel makes its journey across Southeast Asia Heels of Steel, a BBDO diversity initiative, was first launched in Malaysia in 2017. It is a series of talks by prominent leaders aimed at inspiring and accelerating the progress of women in the workplace. Given the importance of this initiative, BBDO committed to launching Heels […]
Mak Cik Bawang makes her appearance in TM’s Raya ad
Telekom Malaysia collaborates with MullenLowe Malaysia encouraging Malaysians to stop ‘membawang’ this Raya MullenLowe Malaysia has launched an online film for Telekom Malaysia Berhad in celebration of Hari Raya Aidilfitri, titled ‘Mak Long Bawang’. Inspired by a true story, the online film shows what young Malaysians are facing every year when they’re home for Hari […]
Job? Finding the negative in everything
Childhood obesity is no laughing matter. In Malaysia alone, more than 7% of children in Malaysia under five years of age have been identified as overweight. Studies by the Nutrition Society of Malaysia revealed that almost 30% of children and teenagers aged between 6 and 17 were either overweight or obese. In the UK, it’s estimated […]
Complaints handling – an untapped opportunity to build customer loyalty
George Aveling, Chief Executive Officer, TMI Malaysia, will be moderating a panel session at MARKETING’s Customer-driven Digital Transformation Conference on July 19th. In his session titled ‘Outside Looking In- What are the significant changes in our word and the implications?’ George will speak to game changers in the areas of digital, customer trends, business models and brands. […]
