Sports media rights soar 22% in Asia Pacific, ex-China, to US$5.0 billion
Recent sports rights auctions suggest that OTT contributes between 10-25% of the media rights value for a sports franchise The market value of sports media rights is set to reach US$5.0 billion in Asia Pacific ex-China this year, according to Asia Pacific Sports In The Age Of Streaming, a new report published by Media Partners […]
Resurrection of Free-to-Air TV
by Johan Ishak, CEO of Media Prima TV Networks Television is probably the most influential media ever created. Many would think the internet should get that credit but little do we realise the internet has only been made commercial over the last 3 decades, whereas TV has been around at least since the early part […]
Leo Burnett Malaysia unveils 2018 Cannes Lions Predictions
Top 20 Cannes contenders demonstrate groundbreaking creativity in a year of great change Leo Burnett Malaysia held its 31st annual Cannes Prediction the most awaited screening prediction in the advertising industry with an 85 percent accuracy track record in predicting campaigns with a strong likelihood of winning a coveted Lion. The Cannes Predictions list is […]
Dentsu One does Integrated Marketing for TIME dotCom
Dentsu One (Malaysia) has been appointed as the lead agency to provide integrated marketing solutions for TIME dotCom Berhad (TIME), Malaysia’s telecommunications provider with businesses spanning domestic fixed line, data centres and global networks. As the appointed integrated marketing agency, Dentsu One is tasked with developing TIME’s ad campaigns for both traditional and digital media. […]
#DTCX19July: A Seat On the Table for Everyone
We bring you insights from all corners of the marketing spectrum Digital transformation is not an easy topic which is why to tackle this one perspective is never enough. Which is why for MARKETING’s conference on Customer-Centric Digital Transformation (#DTCX19July) thought leaders from all corners of the marketing spectrum – Global Brands, Marketers, Startups, Academics […]
Catch up on Cannes Lions 2018 Festival Highlights
The Cannes Lions International Festival of Creativity has confirmed that a total of 32,372 entries have been received into this year’s awards. Entries have come from 90 countries and have been made into 26 Lions. Early analysis of the numbers provides revealing insights to the creative communications industry, particularly around client engagement with the awards. […]
Y&R buying Messi for MARKETING Games?
A total of RM 12,000 in cash to be won! The industry is buzzing with World Cup talk. And more…. We share some juicy bits overheard at bars and Mamak stalls frequented by industry players… “Is FCB waiting for Ronaldo before signing up for the MARKETING Games?” “IPG looks like a champion at the coming […]
Malaysians’ Attitudes on World Cup 2018
Ipsos conducted an online study in 27 countries to explore attitudes towards FIFA World Cup 2018 with almost 20,000 interviews. Here’s the Malaysian take… Brazil is Malaysians pick to win the FIFA World Cup in 2018 Malaysians believe that the Brazilian football team (25%) will win the final of the FIFA World Cup 2018 in […]
Asia Pacific ad spend to grow by 4.5% in 2018
TV spend to move back into growth in 2018 (+1.2%), following a -0.7% decline in 2017 Leading advertising and digital communications group Dentsu Aegis Network has released its biannual global forecasts, pointing to a more positive 2018 for Asia Pacific advertising expenditure than previously expected. Ad-spend growth will rise from 4.0% in 2017 to hit […]
Hong Leong banks on the future this Raya
The tradition of saving and spending wisely is lost in this age of heightened consumerism. Many of us grew up with our elder siblings’ hand-me-downs or much too often having to opt for cheaper alternatives for the things we want. Even today, many parents prefer to save every possible cent and are hesitant when it […]
