IPC Shopping Centre Kembara Raya with Arsham
In an interesting twist to the usual Raya films, IPC teamed up with Directors Think Tank to produce a unique take on the season’s holidays, as Arsham roams free in the empty and exciting shopping centre. After he adventures to his heart’s content, he realises the value of family in an emotional ending which is […]
Nestlé reviews media business in Malaysia and Singapore
Nestle is reviewing its roster of media agencies and find ways to manage media requirements such as strategy, planning and buying, in line with rapidly-changing digital platforms. The successful agency will be appointed in a few months time for the period January 1, 2019 onwards, and incumbent Mindshare has been invited to pitch for Malaysia […]
Unilever rejects fake followers
Won’t work with online ‘influencers’ who buy followers Unilever, the world’s second-biggest advertiser, is cutting ties with digital media “influencers” who buy followers, saying it wants to help make advertising more transparent. The practice of buying followers erodes trust and damages the billion-dollar-a-year market known as Influencer Marketing. Unilever chief marketing officer, Keith Weed (pictured) […]
JWT busts transgender prejudices with Sunsilk.
J. Walter Thompson’s YouTube channel got 2.5 million organic views within the first 48 hours for a recent Sunsilk ad inspired by the true story of 20 year-old Rock Kwanlada, the first runner-up at Miss Tiffany Universe 2017, Thailand’s transgender beauty pageant. The famous model and beauty queen also played a starring role in the […]
Astro and Maxis to merge? Makes sense say analysts
It has been reported that Ananda Krishnan (AK), who owns a 62.4% stake in Maxis and a 40% stake in Astro Malaysia Holdings Bhd and controls the companies through his privately-owned Usaha Tegas Sdn Bhd, is considering a corporate exercise between the two listed entities. A merger will lead to an entity with a market […]
Global Marketers at Cannes Lions talk growth while Sorrell says clients buying Omnicom, Publicis and WPP.
The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) launched of the CMO Growth Council in partnership with the ANA’s CMO Masters Circle. Chaired by Marc Pritchard, chief brand officer for the world’s biggest advertiser, Procter & Gamble and Chairman of the ANA, the CMO Growth Council represents the collective […]
Artist tells Shell to go to hell?
An independent creative has been going to town regarding legal action taken against him by Shell. Satirical English artist Darren Cullen, owner of website Spelling Mistakes Cost Lives Dot Com, says he has received a cease-and-desist letter from Shell ordering him to take down a parody logo he made of the brand. “I’ve received a […]
Courageous, world-changing creativity honoured at the final Cannes Lions Awards Show 2018
The 65th Cannes Lions International Festival of Creativity closed with a final Awards Show. The evening’s Lions’ winners demonstrated the power of creativity to change behaviours and minds and showcased creatively excellent work for brands and businesses that drives growth, impacts culture and creates a fairer world. In the Creative Effectiveness Lions, 169 entries were […]
Alibaba and Kantar team up
Alibaba Group and Kantar announced at Cannes Lions last week that they have joined forces to redefine brand-building strategies to address the Chinese market with three solutions in improving strategy. The partnership leverages Kantar’s research IP and Alibaba’s consumer insights and data on Chinese consumer behaviour. As a result of the partnership, Kantar has released […]
Ted does Malaysia proud at Cannes Lions 2018
Enough cannot be said of our very own Ted Lim – Regional Chief Creative Officer of Dentsu Aegis Network (DAN) AsiaPacific. He is shining bright for the country based out of Singapore. An illustrious creative leader, he has been inducted into the Malaysian MC2 Advertising Hall of Fame and named the country’s top ECD by […]
