Last chance to show your company is game
Main bola, party enjoy, menang duit, dapat tropee, gambar masuk magazine… Your competitors are ready to take you on. Haven’t you signed up yet? The Games are on July 7. There’s RM12,000 in cash to be won. Send in your teams today and you can shine in these two competitions: Human Foosball It’s the same […]
ASEAN VOD providers join forces to launch CODE
Subscription Video-on-Demand Industry Content Code launched to protect consumer interest Video-on-demand (VOD) streaming providers in ASEAN countries have united to launch their first ever self-regulatory Subscription Video-on-Demand Industry Content Code or Code for short. These include major players including ASTRO, dimsum, Fox+, HOOQ, iflix, Netflix, tonton, TVB and The Walt Disney Company. These regulation are […]
Post elections issue drives narrative for industry in new order
People just can’t stop talking now: honesty, transparency, accountability, freedom of speech, what a time to be in Malaysia. All I pray for is that the almighty blesses our leader Tun M a long life for the sake of our country. Check out our latest issue as it captures the Zeitgeist… CONTENT HIGHLIGHTS: YOU DON’T […]
Scoot picks Qualtrics for three-year partnership
Qualtrics enables Scoot to act on their immediate feedback and drive data-driven business outcomes in real-time Experience management player Qualtrics has been appointed by Scoot Airlines (Scoot), the low-cost arm of the Singapore Airlines Group as its strategic partner. Scoot will use Qualtrics to deliver a seamless customer experience (CX), to better understand and reduce […]
Double win for Edelman at Campaign ‘PR Asia Awards 2018’
Edelman Malaysia sweeps two awards at Campaign Asia PR Asia Awards 2018 A double win at the recently held Campaign Asia PR Asia Awards 2018 in Hong Kong continues to fuel the momentum building at Edelman Malaysia. Edelman won a Gold for Best Use of Analytics (the only award given away in the category) and a Bronze […]
James Kane appointed as Managing Director of Mondelēz Malaysia
Mondelēz International appoints James Kane as Malaysia’s Managing Director Mondelēz International, the maker of iconic brands including Cadbury Dairy Milk, Oreo, Jacobs, Belvita and Twisties, has announced the appointment of James Kane (pic) as Managing Director for Malaysia. James brings with him prior experience as Country Head for New Zealand to drive further growth and […]
Time to vote again, but no ink this time!
YOUR VOTE WILL DECIDE THE TOP TEN HARI RAYA TVCs 2018 Each time any festive season rolls around, Malaysians can expect to see new commercials from brands who want to endear to their consumers. MARKETING magazine has shortlisted 30 Hari Raya commercials this year for you to choose your top 10 favorites here. Hurry voting […]
Astro reveals smoother skin with Venus
P&G’s Venus teams up with Astro to negate shaving myths In this fourth case study in the ‘Winning Partnership Series’, we discuss how Astro leveraged on its digital content to connect with Malaysian women on the truth of shaving for P&G’s Venus. Overview Astro came up with Sehalus Venus (as delicate as Venus), a campaign […]
Instagram takes on YouTube
Last week Instagram debuted IGTV in San Francisco allowing users to post videos up to an hour long a feature that will place the platform into direct competition with YouTube and its own parent company Facebook. They also annoyed that Instagram is now a global community of one billion. IGTV is the new app for […]
Dato Vida kicks off Lavida Go Bola
Malaysia’s maverick cosmetics tycoon Datuk Seri Hasmiza Othman, or Datuk Seri Vida (DSV), has launched a new song “Lavida Go Bola” in conjunction with the FIFA World Cup 2018. She performed the song with her two children, Cik B and Kacak, as well as singer Mimi Fly during the launch at Movie Animation Parks Studio […]
