FCB Kuala Lumpur launches beauty content hub for Sasa Malaysia
FCB Kuala Lumpur collaborates with Sasa Malaysia to engage Malay female millennials Created by FCB KL, Seri Bersama Sasa is the brand’s new platform designed to engage Malay female millennials with weekly refreshed content ranging from beauty tips, make-up tutorials and product demonstrations developed in collaboration with beauty influencers, Elcah Hasha, Nisha Ezzati and Adlina […]
tonton collaborates with TMT to create a Malaysian original series "I, REMEMBER"
Malaysia’s new, original series “I, REMEMBER” by tonton and The Ming Thing (TMT) tonton, Malaysia’s pioneer OTT platform has joined forces with Malaysia’s famous YouTuber brother duo, The Ming Thing (TMT), in creating a new original series “I, REMEMBER” premiering exclusively on tonton 20th May 2018. The new original series ushers in an unflinchingly dark […]
The hangover of GE 14
By the time you read this piece, the 14th Malaysian General Election will have been over and you will be back at work as usual or would have just finished enjoying a special two-day public holiday. As I can’t predict what the future is at the time of writing, I am going to stick to […]
To be digital is to be human
I used to be bamboozled by the world of digital. The new language was scaring the pants off me. Digital disruption, IOT, AI, big data, sophisticated and mysterious algorithms, bots…and the list goes on. I was feeling well out of my comfort zone until… I realised that the heart of all of this is still […]
Mohamed Kadri Mohamed Taib elected as MAA’s new President
Malaysian Advertisers Association elects a new council The Malaysian Advertisers Association (MAA) which represents the interest of advertisers in all areas of commercial communication has elected Public Affairs and Communications Director of Coca-Cola Far East Limited (Coca-Cola Malaysia), Mohamed Kadri Mohamed Taib (picture), as its new President for the term 2018-2020. Working with him is […]
Is Data a four-letter word?
Enough has been written over the past few weeks about the latest Facebook data-leak scandal, so when I settled to put together this piece, I decided not to write any more about it. Most of us have read enough about it, especially since it concerns a community of which we are members, some even with […]
Purpose, technology and emotion, 3 main themes of the world’s best creative campaigns
Purpose, Technology, and Emotion – recurring themes in world’s best creative campaigns Purpose, technology and emotion are three main recurring themes of the world’s best creative campaigns finds Gunn Report, the global index of creative, effective and media excellence in advertising. Following an analysis of the recently published Gunn 100, a ranking of award-winning campaigns […]
IDEAS: Nando’s topical campaign story
Edward Ong is on a quest to discover and create Malaysia’s best ideas. He is an award-winning Writer and Creative Director and can be found at IdeasAreBorderless.com Nando’s. The brand that launched a thousand conversations on Facebook, commenting on everything from competitors, celebrities, sporting events, elections, internet trolls, tv shows and more. Some of you […]
The man who came to personify advertising
By the Turbanned Stranger You either like him or are jealous… David Ogilvy famously called Sir Martin Sorrell an “odious little jerk”, although he later changed his mind, took a job at WPP and sang praises of him. Chris Ingram, the former boss of media-buying group Tempus, once said he would rather “lick an abattoir […]
IDEAS: Nando’s topical campaign story
Edward Ong is on a quest to discover and create Malaysia’s best ideas. He is an award-winning Writer and Creative Director and can be found at IdeasAreBorderless.com Nando’s. The brand that launched a thousand conversations on Facebook, commenting on everything from competitors, celebrities, sporting events, elections, internet trolls, tv shows and more. Some of you […]
