PRUBSN Anugerah – Sentiasa Disisimu scores gold at APPIES!
APPIES Malaysia 2018 was the biggest APPIES Malaysia Marketing Festival held so far. Held on April 16 and 17, the two whole days was filled with live presentations and rigorous judging by an impressive panel of experienced judges. The experience was peppered by some amazing keynote speakers over both days. As is the practice every […]
APPIES 2018 Winning Campaign: KFC’s Made for the Bold wins Gold
Naga DDB Tribal double downs with KFC for winning campaign Challenge KFC was facing a huge challenge – with new burger innovations constantly dominating Malaysian headlines, how does one make a comeback and especially with a product that wasn’t new to the consumers taste buds? Rolling out the Double Down The Made For The Bold […]
OAAM pledges to build and promote a sustainable industry
Outdoor Advertising Association of Malaysia (OAAM) launches new logo in view of OAAM’s 25th anniversary The OAAM 2018 Annual General Meeting (AGM) has taken place with additional spectacle as the group launches a new logo in view of the company’s 25th anniversary. The OAAM 2018 AGM was held at TPC Kuala Lumpur. OAAM 2018’s new […]
IDEAS: The traditional Malay house story
The traditional Malay house is one of the best design ideas from our tanah air. It has existed for as long as anyone can remember and is one of the richest components of Malaysia’s cultural heritage. There are many thoughtful aspects to this beautiful houseform but for now, let’s focus on just one: How a […]
Everyone’s Complain Department: The Messenger
The ‘Everyone’s Complaint Department’ series of comic strips began as random doodles and reflection pieces of Alvin Teoh, ECD of Naga DDB Tribal. These little stories featured in MARKETING magazine were originally posted on Facebook and are an ongoing tribute to life in Adland. The comic depicts Alvin’s early days in the advertising industry and […]
Hakuhodo Malaysia reemerges onto the international awards scene
Hakuhodo reemerges onto the international awards scene with multiple wins With two Pencils under their belt in the recent prestigious D&AD Awards 2018, it’s safe to say that Hakuhodo Malaysia has reemerged onto the international awards scene. These awards also mark the only win for Malaysia. Last year, Hakuhodo Malaysia rose to 5th place in […]
APPIES 2018 Winning Campaign: Grab Drivers Acquisition
Challenge Grab entered the ride-sharing market as a challenger to ride-sharing giant, Uber. However, it was apparent that Grab was outmatched by Uber’s global influence and pioneering reputation. Grab was seen as a young startup. Therefore, Grab decided to leverage on their advantage, access to local and grassroots insights and sentiments, something that Uber had not […]
APPIES 2018 Winning Campaign: Say Cheese with Anchor Twist
Fonterra’s Anchor Dairy collaborates with APD Kuala Lumpur for a cheesy Malaysian twist Challenge When Anchor made its debut in Malaysia, the brand was introduced as the chef’s preferred choice. Anchor wanted to take on a different approach, to get Malaysian moms to use Anchor cheese in their cooking. However, the market was already saturated […]
Edelman Malaysia crowned Agency of the Year 2018
CMO Asia crowns Edelman Malaysia ‘Agency of the Year 2018’ for holistic transformation Edelman Malaysia continues its run at the regional business and marketing effectiveness shows with the coveted ‘Agency of the Year 2018’ award for a holistic organizational transformation by CMO Asia. This win comes on the back of the recent applause at APAC […]
Datuk Seri Mohd Ashraf Abdullah resigns from Media Prima
Datuk Manja Ismail to assume duties as MPTN group managing editor, news and current affairs Media Prima Berhad has announced that Datuk Seri Mohd Ashraf Abdullah (pic) will be ending his tenure as Group Managing Editor of News and Current Affairs, Media Prima Television Networks. This resignation is effective 20 May 2018. Datuk Seri Ashraf […]
