How Astro took a social taboo subject and made it talkable
CTOS teams up with Astro to make the inconvenient truth more honest! OVERVIEW CTOS provides credit reporting and is widely used by financial institutions to determine an applicant’s creditworthiness. CTOS wanted to educate consumers on the benefits of understanding their own credit standing and empower them to manage their own creditworthiness and be rewarded with […]
Content is fire, social media is gasoline. INFLUASIA lights it up!
Great things are often accomplished in pairs. History itself is a living proof of this. From duos way back when – like the Wright Brothers to those in the tech industry of today like Steve Jobs and Steve Wozniack – there is simply no imagining one without the other. Enter Malaysia’s very dynamic own duo. […]
Media Prima’s news portals records 296 million page views for GE14
Over 25.6 million followed Media Prima’s news portals for GE14 coverage Media Prima Berhad garnered millions of internet users following the Group’s online news coverage throughout Malaysia’s 14th General Elections. According to Google Analytics, the election period between 6 April and 13 May saw the Group’s news portals which include SAYS, MyUndi, Harian Metro, Berita […]
Viu dominating ad view shares in OTT space
The days of us watching shows on television have ended, we’re all aware of that but it’s evolved beyond that from laptops to mobile screens. Small screen usage for long form consumption have shot up in popularity and are now the dominant medium. The Internet Users Survey (2017) shows that at least 70% of the […]
CEO TBWA\Malaysia, Aaron Cowie exits, Yee Hui Tsin to be Managing Director
Yee Hui Tsin to replace Aaron as Managing Director TBWA\Malaysia TBWA\Asia has announced that Aaron Cowie, chief executive officer of TBWA\Malaysia, will be leaving the agency in October. Aaron joined TBWA in 2006 as head of account management, he was named chief operating officer in 2007 and chief executive officer in 2011. Yee Hui Tsin […]
Harry Kok, Punde, World Cup and the power of music…
The team at Rocketfuel Entertainment has been hitting the ground ever since their launch late last year. Their claim to fame is they nurture, nourish and align stars so they make commercial sense for brands in the marketplace. They also work closely with clients to design the creative execution of the campaign by generating conversations […]
Cannes Lions announce 2018 Jury Members
Cannes Lions announces 413 Jury Members Cannes Lions, the International Festival of Creativity, has today announced the 413 jury members chosen to award and celebrate the best creative work from around the world. This year’s juries are composed of individuals from 50 countries, including for the first time representatives from Georgia, Nigeria, Kenya and Sri […]
Astro Awani shines at GE 14
The election that brought Malaysians together The Malaysian 14th General Election is truly one to enter the history books of Malaysia. On Wednesday, 9 May, millions of Malaysians endured hours of queuing, sweating and pulsating nerves to exercise our right as citizens. On nomination day, Astro Awani had a total of 968,000 in reach and […]
MSA elects Yap Chee Weng as MSA President for second term
The Media Specialists Association (MSA) has announced Yap Chee Weng (pic), CEO of Dentsu X Malaysia will continue as its President and Ms Cindy Chia, Managing Director of Mindshare Malaysia as its newly elected Vice President at the Association’s recent Annual General Meeting (AGM). “What better define the current state of media than this famous […]
Directors Think Tank shoots new Petronas global brand film for McCann Malaysia
Directors Think Tank director Rajay Singh has again worked with PETRONAS and McCanns Malaysia. PETRONAS, McCann Malaysia and Directors Think Tank Malaysia recently created the brand’s global film – a visually striking perspective of the life of a lubricant engineer, told in 75 seconds. The spot was shot in the UK and Malaysia. Salvatore Schembri […]
