Directors Think Tank and Flock shoot new Tokopedia Ramadan cinema campaign
Directors Think Tank and Flock shoot new Tokopedia Ramadan cinema campaign for Indonesia Directors Think Tank director Rajay Singh has just finished shooting the latest Tokopedia Ramadan cinema campaign. As one of the biggest e-commerce platforms in Indonesia, Tokopedia wanted to take this Ramadan as a chance to make in improvement in life by narrating […]
Latest issue of MARKETING is out!
On 9 May 2018, Malaysians voted for a change. Now, we hold our head up high as the world watch us make a change, one by one. The latest issue of MARKETING, issue 222 explores how social media played a crucial role in GE14, how Astro Awani brought Malaysians together on that historic day and […]
Martin Sorrell makes his comeback with S4
Ex-WPP Chief Executive makes a comeback with Derriston deal It’s barely been 2 months since Martin Sorrell’s exit from WPP. The ex-Chief Executive was under investigation after an allegation of personal misconduct. Now, 73-year old has staged his comeback by taking charge of a shell company, Derriston Capital. Martin has stated that he would invest […]
Tesco Malaysia reveals secret recipe to a tasty rendang: A Mother’s Touch
MullenLowe Malaysia collaborates with Tesco Malaysia for Mother’s Day Everyone knows that food tastes best with a mother’s touch. Tesco Malaysia collaborates with MullenLowe Malaysia for Mother’s Day. The film titled ‘Rendang Siapa Tera’ tells a story of a cooking showdown between two sisters, each trying to prove who’s a better Rendang chef. It all […]
IDEAS: The Bak Kut Teh story
Edward Ong is on a quest to discover and create Malaysia’s best ideas. He is an award-winning Writer and Creative Director and can be found at IdeasAreBorderless.com Is Bak Kut Teh Chinese, Malaysian or Singaporean? In 2009, then Tourism Minister Ng Yen Yen famously declared that Bak Kut Teh is a Malaysian dish. As people […]
Everyone’s Complain Department: Escape
The ‘Everyone’s Complaint Department’ series of comic strips began as random doodles and reflection pieces of Alvin Teoh, ECD of Naga DDB Tribal. These little stories featured in MARKETING magazine were originally posted on Facebook and are an ongoing tribute to life in Adland. It’s 2 in the morning. On a Sunday. And you get […]
Dan Iskandar appointed as Be Strategic Malaysia’s Creative Strategist
Be Strategic Malaysia names Dan Iskandar Creative Strategist Dan will assume oversight of the entire creative content and influence programmes for clients, integrating both online and offline channels. Dan started his career as a copywriter at Grey and was most recently the National Marketing Manager for a Food and Beverage multinational. Over the course of […]
APPIES 2018 Winning Campaign: Nippon Paint Child Wellness
Challenge Nippon Paint discovered that 88% of mothers are unaware that the wall is a medium that is capable of transmitting viruses and bacteria to young ones. Plus mothers are regularly bombarded with marketing communications from hundreds of brands. Nippon Paint launched the Child Wellness Range, Malaysia’s first paint range formulated to promote indoor safety […]
Snapchat creates heat in the Arctic!
WWF infiltrates Snapchat to spark heat in the Arctic WWF France hijacked Generation Z’s favourite social network, Snapchat to raise awareness among 15 to 25-year-olds on the impacts of global warming In conjunction with International Biological Diversity Day (22 May). Themed operation “Arctic Hotspot”, WWF France worked alongside agency Fred and Farid to reach Generation […]
Now here’s a creative way to advertise tourism..
New Zealand is tired of being left out from the world map Where in the world is New Zealand? Sure a couple of things come in mind, Lord of the Rings, kiwis, and their adorable looking, huggable sheep However, the country seems to be swallowed in world maps. There’s even a forum on Reddit named […]
