AdFest 2018’s 2 nights of networking and fun
Directors Think Tank, Fingerprint Films, PixelBox + Fuse join with Campaign Brief Asia for two nights of networking and fun at AdFest 2018 It was two nights of fun and socialising at the Revolving Bars, Pattaya during AdFest 2018. Campaign Brief Asia along with sponsors and friends Directors Think Tank (KL/Singapore), PixelBox (Shanghai/HK), Fuse (KL/Singapore), […]
UNRESERVED relaunches as a premium regional media platform
UNRESERVED relaunches in style, Idris Elba makes an appearance UNRESERVED relaunched in style with an exclusive party at the St Regis Kuala Lumpur amidst an eclectic mix of corporate movers and shakers, business influencers, celebrities, and clients. Renowned British actor, producer, musician and DJ, Idris Elba was also invited to attend the launch on his […]
MullenLowe Malaysia appointed as AOR for Tesco
MullenLowe Malaysia has been appointed by Tesco to Consolidate Creative And Strategic Duties Global retail conglomerate Tesco has moved its creative communication duties to MullenLowe Malaysia as its new agency of record. MullenLowe Malaysia will be responsible for the business following Tesco’s 2 successful campaigns, Tesco’s 16th Anniversary Campaign and Hari Raya Campaign. MullenLowe Malaysia will […]
APPIES Malaysia 2018 shortlisted campaigns!
Congratulations to all the campaigns that have been shortlisted for APPIES Malaysia 2018! In less than two weeks, all these shortlisted campaigns will be contending for the highly coveted APPIES awards! The shortlisted campaigns will cover four major industry categories, consumer services, food and beverages, pro bono/governmental/cultural and consumer durables. Below are the shortlisted campaigns: […]
Fancy a nasi lemak smoothie and a caramel-chili doughnut?
4 Brilliant April Fool’s Day Marketing Campaigns 2018 Companies have always taken advantage of April’s Fools to bring out a chuckle or two in every consumer. In Malaysia, brands have always tried to incorporate some form of food localisation like “nasi lemak” or “durian” into their April Fool’s product. Below are just a few of the […]
Astro shows resilience in FY18
Astro’s PATAMI sees a 24% increase Astro Malaysia Holdings Berhad has shown resilience with its Profit after Tax and Minority Interest showing a 24 percent year-on-year increase to RM 771 million for its financial year ending 31 January 2018. Astro has stated that this increase is due to higher Earnings Before Interest, Taxes, Depreciation, and Amortization […]
