ARCHIVE

ARCHIVE

UM, SOCIETY & ENSEMBLE take home 8 awards at MDA’s d Awards 2018

IPG Mediabrands Malaysia agencies sweep clean 8 awards at Malaysian Digital Association’s (MDA) d Awards IPG Mediabrands Malaysia agencies Universal McCann (UM), Society and Ensemble Worldwide had a good showing at the Malaysian Digital Association’s (MDA) all-new d Awards. The d Awards is organised by the Malaysian Digital Association to recognise and honour talents and brands […]

Havas Media appoints Avinash Sahu

havas

Havas Media Malaysia has announced the appointment of Avinash Sahu as Head of Middle Office for Havas Media Group Malaysia. In his new role, he will be responsible for all the Media Group’s Buying & Negotiations, as well as its Digital Operations, reporting to Andreas Vogiatzakis, CEO of Havas Media Malaysia. A seasoned professional with […]

Astro awards FIFA World Cup creative to Merdeka LHS

world cup

Merdeka LHS, a Dentsu Aegis Network creative agency, has been awarded creative duties by Astro for the upcoming 2018 FIFA World Cup Russia following a pitch. With the appointment, Merdeka LHS is tasked to deliver an integrated creative campaign for the 2018 FIFA World Cup, which includes conceptualising the overall campaign idea, strategy and creative […]

What will Samir Dixit be sharing at APPIES Malaysia 2018?

Samir Dixit believes marketers have not moved forward despite the change in the marketing the past few years With a global career spanning 19 years across brand, marketing, communications, consulting and financial Industry, Samir Dixit (pic) has a wealth of experience across global strategy, research, IP management, corporate communication, PR, global brand management, M&A branding, […]

PopDigital acquires Buzzkini.com and Salaam.tv

PopDigital takes on Malay language lifestyle sites PopDigital, the holding company behind The Cooler Lumpur Festival has announced the acquisition of two Malay language sites, Buzzkini.com and Salaam.tv. Both titles were previously managed by independent operators. PopDigital produces original creative content in all forms. It provides a full media and marketing service from conceptualising creative ideas and campaigns […]

Brands rise up to the "crispy rendang" challenge

Chicken rendang be crispy enough? Zaleha Kadir Olpin’s elimination from Masterchef UK made international headlines after Malaysians caught wind of the fact that the judges Gregg Wallace called her chicken rendang not ‘crispy’ enough. “The chicken skin isn’t crispy, it can’t be eaten,” said Gregg to Saleha, when she presented her nasi lemak and chicken […]

3.6m Asian Facebook users may have had their information shared to Cambridge Analytica

Most number of data harvested in Phillippines – 1.75million Facebook users Facebook has this revealed that more than 3.6 million users its service in Asia may have had their information improperly shared with Cambridge Analytica. Two weeks ago, Mark Zuckerberg was in hot soup after it was found that Cambridge Analytica harvested information from over […]

Save the ocean with Tesco’s unforgettable bags

Tesco’s shoppers paid to cut plastic waste with Tesco’s reusable bags Tesco Malaysia has launched the “unforgettable bag” in a new campaign designed by Grey Malaysia. This revolutionary new bag design that is the centerpiece of a campaign in efforts to reduce single-use plastic bags by encouraging customers to bring back their bags for every […]

What will Paul Stewart talk about at APPIES Malaysia 2018?

“Cut out the waste! It’s time to go beyond the truths of half-marketing,” Paul Stewart Paul is a thinker. Many have called him brilliant. In the mid-1990s Paul was ANZ Bank’s Chief Economist and became renowned for speaking about the implications of the Asian Financial Crisis for New Zealand. Paul Stewart (pic) joined the TMI […]

BBDO launches awareness campaign for TB

USAID Indonesia collaborates with Forum Stop TB Partnership Indonesia and BBDO Indonesia to raise awareness of tuberculosis (TB)  In order to increase awareness in Indonesia about tuberculosis, USAID Indonesia has partnered with the Forum Stop TB Partnership Indonesia (FSTPI) and BBDO Indonesia to launch the #PedulikitaPeduliTBC (#CareForUsCareForTB) campaign. Targeting Indonesian males and females aged 15-35 […]