ARCHIVE

ARCHIVE

DIA Brands Singapore appoints dynamic duo to lead creative and brand practices

DIA Brands Singapore has recently appointed Sherry Lee as Creative Director and Kay Hui as Brand Director for its Singapore operation. Lee was most recently at Interbrand and has led award-winning creative teams at Singapore’s leading branding and advertising agencies. She has created award-winning work in the GDUSA’s American Graphic Design Awards, New York’s Graphis […]

Arc PR Worldwide rebrands to MSL in Malaysia and Indonesia

Publicis One teams up with MSL to strengthen public relations offering in Southeast Asia  Publicis One has announced the expansion of the MSL brand to Malaysia and Indonesia. This expansion will result in the rebranding of ARC PR Worldwide to MSL in Malaysia and Leo Burnett in Indonesia to MSL. This means the two additions will join […]

Guardian Malaysia launches Knockdown Prices

Guardian Malaysia collaborates with BBDO to launch Knockdown Prices Guardian Malaysia has launched Knockdown Prices, a campaign that aims to give the health and beauty retailer low-price leadership by offering value deals every Friday to Sunday. Led by BBDO Malaysia, the campaign collaborates with influencers Jenn Chia, Charis Ow, Haniff and Ray from ERA FM. […]

Take a sip of the future with Pepsi Black

Pepsi Black, a bolder taste with none of the calories  Feeling guilty consuming your usual canned drink? Worry no more. Introducing Pepsi Black. Pepsi, the world-renowned cola-flavoured beverage has announced a new cola. The new Pepsi promises to bring the future to Malaysians today by providing a zero-calorie product without compromising on the bold cola […]

Donevan Chew appointed as BBDO Malaysia’s new ECD

BBDO Malaysia announces Donevan Chew as new Executive Creative Director BBDO has appointed Donevan Chew (pic) as Executive Creative Director of BBDO Malaysia. His appointment is effective July 1, 2018. Prior to joining BBDO, Donevan was Deputy Executive Creative Director at Ogilvy & Mather Malaysia, where he spent most of his career; a total of 13 […]

APPIES 2018 winners!

Presenting the winners of APPIES Malaysia 2018! As the two-day festival of marketing excellence came to a close on 17 April, The APPIES Malaysia 2018 announced the winners from over forty four marketing campaigns. With a judging panel comprising of notable top marketers across the region, the inspiring showcase featured global brands. Astro wins Gold […]

Sean Wong appointed as CEO of Isobar

Dentsu Aegis Network Malaysia announces Sean Wong as CEO of Isobar Malaysia Dentsu Aegis Network Malaysia has announced the appointment of Sean Wong (pic) as CEO of Isobar Malaysia, Dentsu Aegis Network’s full-service digital agency. Sean reports to Nicky Lim, CEO of Dentsu Aegis Network Malaysia, and is a member of the network group’s Executive […]

How Rocketfuel helped fuel SEA’s rising star Chaleeda

Before brands leverage on influencer marketing, someone has to discover the influencer… The knack of seeking out great talent has to be second nature to influencer marketing player Rocketfuel Entertainment. After all, they have some of the biggest talents like Zizan Razak, Lisa Surihani and more than 100 influencers in their roster across the region. […]

Alice Lee appointed as Managing Director of Ricoh (Malaysia) Sdn Bhd

Alice Lee positioned to drive Ricoh (Malaysia) Sdn Bhd’s transformational strategy Ricoh, the leader in workplace technology has announced the appointment of Alice Lee (pic) as Managing Director of Ricoh (Malaysia) Sdn Bhd. Her appointment is effective 1st April 2018. In 2017, Alice was appointed Chief Operating Officer of Ricoh Malaysia. Her current role is […]

WPP Chief Martin Sorrell quits after more than 3 decades

Sir Martin Sorrell bids adieu to WPP after 33 years as CEO Looks like 2018 has not been the kindest of years for Martin Sorrell. Early March, Martin was under massive pressure after it was reported that the advertising group’s shares were almost down 13 percent The traditional ad agency has been under tremendous pressure […]