Get charged for a Goodday with chocolate milk
Milk category gets a boost with new Goodday Charge In a market full of entrenched brands, Dentsu LHS and Etika are challenging the status quo with a new and innovative product, milk fortified with energy. Goodday Charge UHT Milk which was launched last week is a fortified chocolate milk with the unique promise of getting energy […]
Data and the delusion of democracy?
The recent exposé of Cambridge Analytica, a fast-rising British analytics company and their practice on political manipulation has created grave concerns over ethics. An article published by The Guardian uncovered details on how Cambridge Analytica hijacked at least 50 million Facebook profiles using apps that could crawl and capture the details of a person and […]
NIVEA shines in Malay market and wins Gold at APPIES
Astro uses sway of Korean Dramas over Malay audiences to help launch new NIVEA Extra White Body Lotion. GOLD AWARD-WINNING CASE STUDY Overview The whitening skin lotion market in Malaysia is characterised by a Malay skew and NIVEA’s competitor Vaseline has greater penetration. NIVEA faced the task of making its whitening body lotion brand deepen its […]
The Kucing Happy story
Edward Ong is on a quest to discover and create Malaysia’s best ideas. He is an award-winning Writer and Creative Director and can be found at IdeasAreBorderless.com BSN (Bank Simpanan Nasional) is probably the last client you’d expect to win a Kancil Award, let alone the Grand Prix. But in 2015, not only did BSN’s […]
Everyone’s Complain Department: Feeling Lost
The ‘Everyone’s Complaint Department’ series of comic strips began as random doodles and reflection pieces of Alvin Teoh, ECD of Naga DDB Tribal. These little stories featured in MARKETING magazine were originally posted on Facebook and are an ongoing tribute to life in Adland. The comic depicts Alvin’s early days in the advertising industry and […]
KFC campaign by Ensemble shortlisted for WARC Awards 2018
Ensemble’s KFC campaign in the running for WARC Awards 2018 Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M’s, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards’ Effective Social category – a search for marketing initiatives that link social strategy to business success. A jury panel of 15 […]
Out of the box and moving…
He is perched on perhaps one of the most happening advertising medium of the industry and yet runs shy from the media glare. MARKETING caught up with Roshan Puvan (pic), the young CEO of Hot (Head On Traffic) Media, a major Out Of Home (OOH) player in Malaysia, for a quick chat, which, though did […]
New, Dynamic Market: What’s In Store?
The digital and physical world boundaries in the marketplace continue to blur and everyone’s embracing the new changes setting into the DNA of business models. Admen Hassan (pic), Brand Communications, MDEC, gives us a rundown on some of the changes, that are also opening new opportunities and new windows for growth. Admen also shares about […]
GEGAR introduces first web series, Cinta Sumbak
In line with its new brand promise to engage fans across multiple platforms, Malaysia’s number one radio brand in the East Coast, GEGAR, is strengthening its content offering to include more short-form videos. GEGAR is now leading a digital-first approach by producing fresh and innovative content that captures the heart of fans. The brand has […]
Malay Mail launches new website as part of its digital initiative
Malay Mail kicks off digital first identity Malay Mail has launched their new website effective 21 April. The new website would mean providing improved user experience, better access to news and stories, faster loading time along with a new domain, https://www.malaymail.com/. Malay Mail Online has also merged with the Malay Mail daily print newspaper to form […]
