Delivering your Branded Customer Experience
The Branded Customer Experience Workshop: The Missing Link George Aveling is the Group CEO and International Partner of TMI, TACK International in Malaysia and digital learning consultancy, Elementrix. He is a mentor to senior leaders. He is an organisational leader, a writer, and a respected consultant. Last year, Time Out London labelled Pret a Manger […]
IT’S ALL APPIE-ING!
Great idea and great work has always been the glue that has brought the advertising and marketing community together, be it in the past or in today’s ultra-data-driven creativity. And APPIES Malaysia is at the forefront of recognizing the best of the creative output. Further, to set itself apart, in this age of the new […]
World’s largest ad agency, WPP takes a massive hit
WPP takes a massive hit with shares down almost 13 percent, Martin Sorrell says “2017 was not pretty” Martin Sorrel, the Chief Executive of WWP is under massive pressure after advertising agency group WPP’s shares were down almost 13 percent. WPP stated net sales fell 0.9% on a comparable basis last year, spooking investors who […]
Meet the new business winners in 2018 so far!
Grey, Initiative, UM, Mediacom, MullenLowe, LB… According to global consulting firm for marketers and agencies, R3 Worldwide, there was a hive of new biz wins during the month of January heralding market buzz over a normally quiet month. Grey Group Malaysia has clinched the creative and media business for consumer electronics brand Bose. The media […]
P&G: Slashed digital ad spend by $200 million in 2017
Procter & Gamble slashed digital advertising spend by $200 million in 2017 Procter & Gamble Co has stated that they cut last year’s digital advertising spend by $200 million. This was based on viewership data that showed its ads were not reaching its target audience effectively. P&G has been at the forefront of a campaign to pressure digital […]
What’s the single biggest investment a marketer can make in 2018?
Sulin Lau speaks about the single biggest investment a marketer can make in 2018 Most marketers share the same goal for the year ahead. However, each marketer faces different challenges. Some are stuck on hiring top talent, while others are having the problem of finding the right technology to cater to their needs. MARKETING team […]
Vote for your best CNY 2018 TVC now!
Your vote will decide the top ten CNY TVCs Each time the festive season rolls around, Malaysians can expect to see moving commercials from corporate giants. MARKETING magazine has listed the top Chinese New Year commercials for the year 2018. Brand Title Petronas A Long Way Home AKPK My Best Friend Wee Coke Claydoll AIA […]
Ogilvy unmasks the darker side of Holi
India’s festival of colour isn’t all fun and frolic Reliance General Insurance has collaborated with Ogilvy & Mather Mumbai for a campaign that calls out for a safer Holi festival for women. The sad reality is that an ugly side that often goes unnoticed during the Holi festivity. It’s a license millions of men give themselves […]
CtrlShift weighs in on MPPM’s premium digital marketplace
Transparency remains a key issue for the industry As a follow up from our earlier article, we also interviewed Serm Teck Choon, Malaysia Country Head, CtrlShift. CtrlShift tied up with seven publishers in Malaysia last year to launch the region’s first independent private marketplace for digital advertising called AMP, an Asia’s by-invitation marketplace for premium […]
Passion Pictures goes a long way home this Chinese New Year
MARKETING speaks to Adrian Lai, Passion Pictures Executive Producer on Petronas Chinese New Year commercial Chinese New Year has become a time for marketers to develop ads about the importance of family and coming home for the holidays. And the commercials that Malaysians look forward to every festive season are definitely the ones from Petronas. […]
