Colonel Sander’s 12th secret recipe: Claudia Sanders
KFC celebrates International Women’s Day with Claudia Sanders Society, IPG Mediabrands Malaysia’s creative content, and digital agency, alongside media agency Universal McCann (UM) have devised a unique campaign with KFC to commemorate this year’s International Women’s Day. Across various platforms and social media, instead of the well-known and beloved Colonel Sanders, the face of the […]
MYRodeo Sdn Bhd saddles up with Digi’s iFleet
MYRodeo ups game by leveraging on the advanced telematics of Digi’s iFleet MYRodeo Sdn. Bhd (Rodeo) has announced its partnership with Digi’s iFleet today to provide enhanced tracking results of its ‘adtech’ campaigns across the multiple transportation modes that they utilize to carry advertiser branding. iFleet which is a B2B solution targeted at commercial vehicles […]
Ogilvy Germany brings Hitler back to life for Gesicht Zeigen!
Hitler goes social in non-profit organization “Gesicht Zeigen!’s wake-up call The Gesicht Zeigen! organisation has collaborated with Ogilvy Germany to come up with a new and provocative video to show exactly what right-wing groups and activists are doing on the net today. The video depicts the Dictator himself, Adolf Hitler his young audience, “…the internet will carry […]
Customers come first, says the good George
Sneak peek into Branded Customer Experience workshop George Aveling is Group CEO and International Partner of TMI, TACK International in Malaysia and digital learning consultancy, Elementrix. He is a mentor to senior leaders, an organisational leader, writer and a well-respected consultant. Hailing from the land down under, this self-confessed durian and chilli-padi lover has made […]
ENTROPIA Noir wins pitch as Axiata’s AOR
ENTROPIA Noir confirmed as Axiata’s digital agency, M&C Saatchi confirmed as Axiata’s creative agency Axiata Group Berhad one of Asia’s largest telecommunications groups has chosen ENTROPIA Noir as its agency of record for all things digital. ENTROPIA Noir’s scope includes digital creatives, websites, apps, and social media, across Axiata corporate, digital businesses as well as […]
Domino’s gets spicy with Samyeang Showdown
MullenLowe Malaysia collaborates with Domino’s for their new K-pop sensation, The Samyeang Showdown Alongside creative agency MullenLowe Malaysia, Domino’s Malaysia has launched a new international flavour in the Malaysian market featuring the Korean inspired menu for its limited-time-offer campaign called the Samyeang Showdown. The new campaign began with a teaser that aimed to excite Malaysian K-pop […]
The APPIES Malaysia 2018 Judges are…
The annual festival of the best marketing ideas in Malaysia, APPIES is back! APPIES Malaysia Marketing Conference on April 16 & 17, 2018 is all about Sharing, Learning and Excellence, in the form of a 2-Day Festival with the aim of raising professionalism and talent in the marketing industry. By the end of the 2-day […]
Newton Lanka: Sri Lanka’s first Specialist Shelf-Out O2O Agency
Newton expands beyond Malaysia to launch Sri Lanka’s first Specialist Shelf-Out O2O Agency Newton Malaysia has expanded its footprint and launched an office in Sri Lanka. Newton Lanka is Sri Lanka’s first specialist Shelf Out Shopper Marketing Agency with an aim to help brands develop Offline-2-Online Campaigns. “The decision to launch Newton in Sri Lanka stemmed […]
How Publicis is going for number One
It’s not about us. It’s about our clients Last week the world received shocking news that the world’s largest advertising agency network WPP took a massive hit from the impact of digital disruption. As WPP’s shares plunged almost 13%, the industry came face to face with the painful reality of digital disruption. MARKETING magazine sat […]
BBDO’s Heels of Steel: Angelina Villanueva
BBDO Malaysia hosts Angelina Villanueva at Heels of Steel event For the third edition of Heels of Steel, BBDO Malaysia invited Angelina Villanueva, Senior General Manager of KFC Marketing to share her insights on navigating her career, client-agency relations and the advertising landscape today. An initiative founded by Farrah Harith McPherson, General Manager of BBDO […]
