How to make Malaysia great again
In MARKETING’s end February issue, our editor, the Turbanned Stranger spoke to Malaysian Association of Advertising Filmmakers (PPFIM) President Khoo Kay Lye (KL Khoo) on the seriousness of Malaysia’s brain drain in the film production industry. There was a time when Malaysia was the regional centre of production excellence for television commercials. We had a […]
3.6 million video views for ERA DMA 2017
Local contemporary Malay radio brand, ERA has recently held its second digital music award – ERA Digital Music Awards (ERA DMA). The one-of-a-kind award show hosted by renowned comedian Nabil Ahmed, is targeted at digital natives who are key to the brand. ERA DMA enables fans to watch the show on devices while engaging with […]
Happy, your AI served with a smile
HYPERLAB launches Happy, a new take on a customer support and sales Malaysian Conversational AI startup, HYPERLAB, has launched Happy, an advanced Artificially Intelligent Assistant who automates customer support and sales with a smile. Founded in 2016, HYPERLAB has been working with visionary enterprise, to build happier customer experiences via their chat, voice and search […]
MarketingPulse to make its first big debut in Hong Kong
More than 30 international experts to make a big entrance on 21 March The Hong Kong Trade Development Council will be launching the inaugural MarketingPulse conference on 21 March. The conference which features more than 30 international experts in marketing, media, advertising and brand management, will examine the latest marketing trends and offer insights and […]
My print is digital: Alfian Talib
NSTP: Article of Faith In MARKETING’s end February issue, we interview the Chief Commercial Officer(CCO) of New Straits Times Press, Alfian Talib. With barely five months into his new role, Alfian is in the throes of a constant challenge: to fade out the negative din against the print and embrace digital as the new face of […]
Who knew #BruisesCanBeGood for you
Reebok’s latest campaign #BruisesCanBeGood shines a light on violence towards women Isobar India, a global digital agency, launched a thought-provoking campaign, #BruisesCanBeGood on International Women’s Day. Launched with a social experiment, it makes a compelling statement on societal insights. #BruisesCanBeGood is a strong statement that brings to light the harsh reality and prevalent mind-set of […]
IPG Mediabrands agencies dominate RECMA
Universal McCann, Initiative including BPN top RECMA’s latest qualitative evaluation for Malaysia IPG Mediabrands Malaysia agencies Universal McCann (UM) and Initiative including BPN, top RECMA’s latest qualitative evaluation for Malaysia. IPG Mediabrands agencies are the only media agencies with a dominant profile in Malaysia. UM retained its top position from the previous year with a […]
Malaysia threatens Internet crackdown, NordVPN feels otherwise
NordVPN, a Virtual Private Network service provider stands on freedom of speech in response to Malaysian government threatens to regulate the Internet Malaysia’s Communications and Multimedia Minister, Salleh Keruak has said the government would step in and regulate the Internet “if users don’t act more responsibly. In response to this, NordVPN, a Virtual Private Network service provider, […]
First P&G, then WPP… who’s to blame?
The marketing industry only has itself to blame for its current crisis. Just last Thursday, we received the news that the world’s largest advertising agency, WPP saw its shares down almost 13 percent. Procter & Gamble (P&G), the world’s largest advertiser said that it had reduced its Facebook, Google, and YouTube spending from 20 percent […]
Happy, boppy jig adds more fizz to Coke
Campaign led from Singapore to move global social network for Coke Beverage giant, Coke has launched an online campaign which aims to showcase Coke as the antidote to Generation Z’s post-lunch slump. The campaign, which was created by FCB Cape Town, has been launched across South East Asia, Russia and several markets in Africa. The […]
