Is it game over Facebook?
‘Facebook is for old people’. ‘Facebook isn’t cool anymore’. ‘Facebook is boring’ James Gaubert is the Head of Digital & Social of Ogilvy & Mather, Kuala Lumpur Not my words, but the words of every single social media exec I have interviewed over the past couple of weeks. Finding digital talent in Malaysia used to […]
Everyone’s Complain Department: Overtime
The ‘Everyone’s Complaint Department’ series of comic strips began as random doodles and reflection pieces of Alvin Teoh, ECD of Naga DDB Tribal. These little stories featured in MARKETING magazine were originally posted on Facebook and are an ongoing tribute to life in Adland. The comic depicts Alvin’s early days in the advertising industry and […]
Spikes Asia Festival of Creativity announces new Festival Director
Joe Pullos announced as Festival Director Organisers of the Spikes Asia Festival of Creativity have today announced the appointment of Joe Pullos as Festival Director. Joe begins his role on 19 March. A highly-experienced commercial leader, Joe has worked in the advertising industry for more than 17 years in senior sales and has held marketing leadership roles […]
Dentsu’s Yusuke Sato awarded Creator of the Year
Japan Advertising Agencies Association awards Yusuke Sato as Creator of the Year Dentsu Inc. has announced that Yusuke Sato, from Creative Planning Division 5 in Dentsu Inc., has been named the 2017 Creator of the Year by the Japan Advertising Agencies Association. This was the 29th time that the Creator of the Year award has […]
What are the judges for APPIES Malaysia thinking?
APPIES Malaysia judges share their opinions.. The annual festival celebrating the best marketing ideas, APPIES Malaysia is back! The APPIES Malaysia Marketing Festival will be held on 16 and 17, April 2018. What distinguishes APPIES Malaysia from any other event is that each featured campaign is presented Live by the brand marketers and campaign creators […]
Entropia rolls out ROXY
ROXY rolled out for personalised marketing Entropia, the consultancy meets agency, has launched a new offering called ROXY to help businesses deliver personalized marketing with a whole brain approach. Led by Senior Creative leader, Md. Shaidik, whose previous stint was the Global Creative Director at iflix, to oversee digital creatives across 11 countries, as iflix expanded […]
70 years of history all on an escalator
AIA Malaysia celebrates 70 years of history on an escalator AIA Malaysia, the insurance institution teamed up with Leo Burnett KL to produce a 70th-anniversary video that celebrates the company’s past while looking excitedly to the future. It takes a twist when you discover the entire history takes place on an escalator. “One of AIA […]
Mudah.my highlights brand safety assurance in MPPM framework, and Facebook & Google to face taxman?
Gaurav Bhasin shares his thoughts, Deputy PM to present a proposal to tax Google and Facebook on ads tomorrow. On the 23 February 2018, the Malaysia Premium Publishers Marketplace (MPPM) took on a partnership with Innity to offer Malaysia its first publisher-led programmatic advertising marketplace platform. Last week, MARKETING published the thoughts of the industry on […]
Spotify brings its tracks to 4 new markets
Spotify finally launched in Israel, Vietnam, Romania and South Africa Spotify, the world’s largest global music streaming subscription service has at last launched in four new markets, Vietnam, South Africa, Romania, and Israel. With over a community of over 159 million users, including over 71 million Spotify Premium subscribers, now across 65 markets worldwide, music fans […]
Singapore Airlines lets your imagination take flight
Singapore Airlines launches a new campaign with TBWA, “Making Every Journey Personal”. Singapore Airlines has launched its new campaign, ‘Making Every Journey Personal’, reinforcing the brands’ commitment to service excellence, and making every customer feel special, regardless of the class in which they travel. Created by TBWA\Singapore, the campaign conveys the sense of an immersive […]
