Why are Marketers Blind to Shopper Marketing – part 2
Whether you are a brand manager in a FMCG company or retailer, creative agency or media practitioner– If you don’t win with shoppers, you don’t win. A simple way to kick off better understanding of our shoppers within your teams is to quite simply spend more time walking the aisles of a supermarket. In MARKETING’s end-February 2018 […]
Edelman Malaysia brings home gold
Edelman Malaysia walks away with 2 gold awards at the PR Awards Edelman Malaysia walked away with the two Gold awards for excellence in PR in the fiercely fought categories of ‘Best Insights driven PR Campaign’ and ‘Best Direct to Consumer’ Campaign for its groundbreaking work on Shell Emotion Tracking Study at the PR Awards. The award […]
Life was brutally tough. But beggars could not be choosers!
Malkeet Singh is the Executive Director of Bloomingdale WorldWide Partners After graduation in 1979, I started working with a couple of multi-national and local agencies as a copywriter and was driven by an innate passion to some day team up and start my very own advertising business. I teamed up with some colleagues and joined […]
MPPM signs on Dentsu Aegis Network Malaysia
Dentsu Aegis appointed as the exclusive pilot partner for MPPM The Malaysia Premium Publishers Marketplace (MPPM) has announced its exclusive pilot partnership with Dentsu Aegis Network Malaysia, providing advertisers access to a safer and transparent online ad buying ecosystem through Dentsu Aegis Network’s agencies. Just a few days ago, Deputy Prime Minister Ahmad Zahid Hamidi said […]
55 years later, ROTHCO brings JFK to life
The Times Uses AI to Unsilence JFK To Make Greatest Speech Never Made The Times have commissioned creative agency, ROTHCO to celebrate the legacy of JFK in the lead up to the end of the centenary of his birth. Today, they release ‘JFK Unsilenced’, a campaign that uses specialist AI technology, to recreate the spech […]
55 years later, ROTHCO brings JFK to life
The Times Uses AI to Unsilence JFK To Make Greatest Speech Never Made The Times have commissioned creative agency, ROTHCO to celebrate the legacy of JFK in the lead up to the end of the centenary of his birth. Today, they release ‘JFK Unsilenced’, a campaign that uses specialist AI technology, to recreate the spech […]
Imagine if no one spoke your language…
Unsilenced is a music video. It is being sung. But you won’t hear the words. Below is the video: The video by BETC Paris for French non-profit La Parole aux Sourds [A Microphone for the Deaf] is the result of a collaboration by between the French-American electro band, Haute, which composed the music, and the […]
Three parkour athletes turn INTI into a playground
3 parkour athletes run free on INTI’s 82-acre flagship campus highlighting INTI’s campus facilities INTI International University caught the attention of extreme sports enthusiasts parkour team, Zero2Flow with its 82-acre land space, numerous campus facilities, a football field and an Olympic size swimming pool. INTI gave the lads from Zero2Flow a warm welcome and the […]
It’s the customer experience that counts
George Aveling is Group CEO and International Partner of TMI, TACK International in Malaysia and digital learning consultancy, Elementrix. He is a mentor to senior leaders, an organisational leader, writer and a well-respected consultant. Last week, we learned from the sandwich store Pret a Manger that building company brands is just one part of the […]
Favourite Brands marketing hits the road
Waze out of traffic and straight ahead to Petron We’ve all been there. Either stuck in traffic with a low fuel tank, a full bladder or screaming children. Need a break from all that? Waze and Petron have come up with a solution that will help drivers navigate their way out of the jam and into the […]
