Marketing Leadership Series: Shiv Sahgal
Marketing Leadership Series: Shiv Sahgal, Marketing Director Unilever Malaysia Are you treating your customers like real life people? Or are your customers just a series of data sets moving through your sales funnel? Shiv believes that the key to engaging one’s customers is by starting treating customers as living, breathing human beings. To hear Shiv’s […]
Digital Slayers, Soothsayers and the `Marketing Reality’
New Growth Avenues on the Digital Highway In MARKETING’s mid-March 2018 issue, we reached out to a few industry captains, marketing heads to find out what are they doing with that insistent buzz of ‘digital transformation’ ringing in their ears; how are they dealing with talent and hiring issues amidst the tsunami of tech and […]
Facebook under fire for its role in Cambridge Analytica scandal
Facebook in hot soup; Cambridge Analytica claims credit for Barisan Nasional 2013 election success Cambridge Analytica, which was instrumental in US President Donald Trumps’s election campaign, received international attention after the firm was accused of misusing millions of user data from Facebook for political purposes. So what did Cambridge Analytica actually do? The firm actually […]
AOI Pro. Group acquires majority share of SEA Production Group Directors Think Tank
Production company in Japan, AOI Pro. Group acquires a majority share of SEA Production Group Directors Think Tank AOI Pro. Group, one of the largest production companies in Japan, has announced the acquisition of a major stake in leading Southeast Asia production group Directors Think Tank (DTT). This move adds some serious creative firepower to […]
Geometry Malaysia announces new ECD
Michael Fillon appointed as Geometry Malaysia’s new ECD Geometry Malaysia has announced that they have appointed Michael Fillon as its new Executive Creative Director with effect from 20 March 2018. Michael joins Geometry Malaysia with the objective of fulfilling Geometry’s goal of “turning brand equity into action” while aiming to introduce game-changing ideas that would […]
Nestlé goes digital with Society again
Nestlé reappoints Society as their digital agency Society, the creative and digital content agency within IPG Mediabrands Malaysia has been appointed the digital agency of record for Nestlé brands MILO, Nestlé Ice Cream & Nestlé Breakfast Cereals. The appointment keeps Society on retainer for digital duties which includes digital strategy, campaign planning, website maintenance, social […]
Marketing Leadership Series: Timothy Johnson
Marketing Leadership Series: Timothy Johnson, Senior Vice President of Marketing, Product & Partnerships INTI International University & College Timothy believes that having a good team that is aligned with what the vision of the company is – which in his case is providing access to education is important. Without a strategic alignment, teams will be […]
Agency new business down 10% overall for 2017
Independent consulting firm, R3 research shows that 2017 was a declining year with 10% less new business revenue won 2017 proved to be a declining year for creative, media, and digital agencies overall, with 10% less new business revenue won compared to 2016, according to research by independent consulting firm, R3. The company tracked 7,400 new […]
APPIES Malaysia Judges share their thoughts
Judges Iris Chang, GRAB and Chai Hui Fung, Nando’s give a little sneak peek into APPIES Malaysia! APPIES Malaysia 2018 is less than a month away! Held on April 16 and 17, it’s gonna be a 2-day festival of sharing, learning, and excellence. The two whole days will be filled with live presentations and rigorous […]
Marketing Leadership Series: Jamshed Wadia
Marketing Leadership Series: Jamshed Wadia, Director, Digital Marketing and Media, Intel Asia Pacific and Japan Jamshed Wadia, Director, Digital Marketing and Media, Intel Asia Pacific and Japan believes that that data is the way to go for 2018. Watch the video below to know what Jamshed Wadia has to say: – 24 SENIOR MARKETERS. 56 MARKETING CASE […]
