Former Group M CFO to join IPG Mediabrands
IPG Mediabrands appoints Raja Kanniappan, former Group M CFO as CFO IPG Mediabrands the global media arm of Interpublic Group has announced the appointment of Raja Kanniappan as Chief Financial Officer for IPG Mediabrands APAC. Raja brings with him a wealth of industry experience having worked with WPP for more than 28 years, 25 of […]
DoubleVerify launches operations in Singapore
DoubleVerify, the independent provider of digital media measurement software and analytics has announced the launching of their new office in Singapore DoubleVerify confirmed that this move was done to accelerate the company’s growth across the Asia-Pacific region. Jordan Khoo has been appointed Managing Director, APAC to spearhead the expanded operations across the region. These initiatives […]
Malaysian Media Conference 2018
It is going to be a big talk fest The Malaysian Media Conference on February 8 is designed to be stellar. 15 speakers await you. Send your questions to #AskMeMMC 1. Bala Pomaleh – CEO for Malaysia, IPG Mediabrands 2. Damien Cummings – Chief Executive Officer, Peoplewave Singapore 3. Gaurav Bhasin – CEO, Mudah.my 4. […]
Connecting generations together with YES
YES’s festive video tells a heartwarming tale of connecting 3 generations together YTL Communications’ 4G brand YES has launched a festive video titled “Three Generations” to inspire Malaysians to reconnect with the importance of family togetherness and to uphold time-honoured traditions. Brand ambassadors Jack Lim and Neelofa star in this feel-good, light-hearted reunion tale. The […]
Society appointed as Canon's AOR
Society to develop digital marketing solutions for Canon Society, the social media and digital content agency within IPG Mediabrands Malaysia was appointed the agency of record for Canon Marketing (Malaysia) Sdn. Bhd. The appointment will kick start in February for a period of one year. The scope of work involves developing strategic and holistic digital […]
Happy 14th Birthday, Facebook!
Show your bestie you care this Friends Day with Facebook Facebook is marking the celebration of friendship once again with Friends Day on 4th February 2018 in conjunction with Facebook’s 14th anniversary, “February 4th 2018 marks the celebration of Friends Day globally. It is a day to show gratitude to all our friends, the ones […]
Who stole the limelight last year?
So, which agency made into the top 10? The Malaysian advertising, media, and marketing industries spend millions on award shows every year. There is an award show almost every month for the marketing communications industry in Malaysia. In the inaugural tabloid MARKETING magazine, we took a look at more than 20 award competitions over the past […]
How serious is Malaysia's brain drain?
Edward Ong spills 60 names who have left Malaysia It is no big secret that Malaysia’s creative talent are opting to leave the country in efforts of searching a better quality of life abroad. In this issue of MARKETING, super sleuth Edward Ong spills sixty names that have left the country in the “gone but […]
Visit Malaysia 2020 logo matches UNWTO tagline
Travel, Enjoy, Repeat is World Tourism Organisation’s tagline Visit Malaysia 2020 logo has lifted “Travel, Enjoy, Respect” tagline from World Tourism Organization (UNWTO)’s September 2017 campaign. By all, everyone has already seen and heard about the recent ‘Visit Malaysia Year 2020’ logo. The logo has created an uproar among netizens. In fact, many creative minds have gone […]
HuatAR with Maxis HuatAR app!
Huat Huat Huat! this CNY with Maxis HuatAR Ang Pao In ushering 2018, Maxis is re-imagining the way users experience the lion dance with the HuatAR Ang Pao, a first-of-its-kind ang pao packet that brings ‘Ah Huat’ the lion to life using augmented reality (AR). Maxis enables users to be part of it – through the […]
