Housewives are more intelligent than most marketers think!
Sita Subramony: Dear marketers, housewives are more intelligent than you think! Housewives. They disguise themselves as overworked and under-informed women who cater to their husbands’ and family’s every whim. Growing up in the 70’s, Sita points out that despite the lack of education, the housewives were very shrewd about managing the household expenses. However today, […]
You are barking up the wrong tree
Marketing Magazine’s The Turbanned Stranger tells that “it’s okay to not be okay” Every dog owner knows this. A soon as you return home, be it a day or within 5 minutes, your dog will greet you like you’ve been gone for a long long time. The same cannot be said of your family, who mostly […]
INTI: Just go home for Chinese New Year
In conjunction with Chinese New Year, INTI International University & College has released a video with just the right amount of comedy and heart-warming messages of love and the importance of coming home to family. Timothy worked with INTI alumnus and founder of the Salad Show Productions, Jiven Sekar, who wrote and directed the short video. The […]
It all started with a story
Digital Brand Storytelling Workshop: Finding your inner storyteller Indhran is CEO and Founder of the Sunshine Group, an integrated communications group with offices in Sydney, Singapore and Kuala Lumpur that helps brands gain visibility, generate leads and grow exponentially. Over the years, Indhran has helped enhance brands such as HSBC, Electrolux, Frost & Sullivan, Oxford […]
Knorex partners with Masso, bringing precision performance marketing to Vietnam
Optimising needs of a growing market Advertisers worldwide are continuously demanding a performance-driven approach when it comes to online advertising. Reducing and eliminating wastage while improving efficiency across channels and precision has become an integral part of improving performance. With this in mind, precision performance marketing technology and solutions provider Knorex has announced a partnership […]
"My one better than your one"
Edaran Tan Chong Motor Sdn Bhd brings your family peace and harmony this Chinese New Year Edaran Tan Chong Motor Sdn Bhd presents “My One Better Than Your One” commercial in conjunction with Chinese New Year. The Malaysian productions tell a heart-warming story of family and love, highlighting the unbreakable bond shared between family members, […]
Publicis appoints new ECD
Lee Tak Shune appointed as Publicis’s new Executive Creative Director Publicis One Malaysia’s Chief Executive Officer Tan Kien Eng has announced the appointment of Lee Tak Shune as Executive Creative Director for Publicis. Lee has been tasked overall creative leadership of Publicis Malaysia as well as responsibilities to selected brands within the agency in this role. “I can’t wait […]
What went down at Malaysian Media Conference 2018?
A snippet on what went down at MMC 2018 #AskMeMMC On 8 February 2018, the annual Malaysian Media Conference blew Sime Darby Convention wide open. Here’s a snippet of what happened:
What's your lucky number this CNY?
Mudah.my makes it “mudah” for you to uncover prosperity this Chinese New Year Malaysia’s largest online marketplace, Mudah.my has collaborated with Isobar Malaysia to create a fun and creative ad for Chinese New Year. Carrying on with the campaign theme of Ho Ee Ki, which is meant to encourage people to let go of the […]
MMC 2018: Real Conversations, Real Disruptions.
M.Krishnamoorthy, Associate Professor, Xiamen University Malaysia, veteran freelance journalist, formerly with CNN, BBC, Al Jazeera and other international TV networks and publications attended the Malaysian Marketing Conference 2018. He came away impressed. He believes this conference will be the talk of the town for years to come as a trendsetter in engaging participants. The Malaysian […]
