Malaysian CNY ad ruffles feathers with "barking" rooster
KPDNKK causes major cock-up with Chinese New Year rooster ad As the world ushers in the Year of the Dog and said their goodbyes to the Year of the Rooster, the Malaysian government officials from the Domestic Trade, Cooperatives and Consumerism Ministry (KPDNKK) seemed to have the idea to merge both animals. The full-page advertisement […]
APPIES submissions go online!
Feel that your team is sitting on a great brand story? If you think you have a unique marketing success story, it’s now your time to shine. The region’s top brands are coming together to see who has Malaysia most effective marketing campaigns. Why wait, it’s your turn now! APPIES Submissions are now online. Only outstanding […]
Top 10 paw-pular Chinese New Year ads, paws down!
Youtube Malaysia unveils top ten paw-some Chinese New Year advertisements just paw you! The zodiac calendar has finally come back to man’s best friend, dog. So sit down with a cuppa, start scrolling as we bring you YouTube Malaysia’s favorite Chinese New Year advertisements. Of course, get your fellow pet doggies to join in the treat […]
Everyone’s Complain Department
The ‘Everyone’s Complaint Department’ series of comic strips began as random doodles and reflection pieces of Alvin Teoh, ECD of Naga DDB Tribal. These little stories featured in MARKETING magazine were originally posted on Facebook and are an ongoing tribute to life in Adland. The comic depicts Alvin’s early days in the advertising industry and […]
Awards debate
The award shows must go on. Award shows help agencies with their raison d’être After MARKETING magazine’s recent report on agency rankings based on selected award shows in 2017, we followed up with a small survey asking about 20 heads of agencies, creative, media and digital (in equal numbers), about their plans for the award […]
Valentines Battle of the Brands
Socialbakers spills results on which brands received most love Valentine’s Day is upon us again, and that can only mean one thing – love is in the air! To commemorate the most love-filled day of the year, Socialbakers, a cloud-based social media marketing platform for businesses has analysed content put up on social media by […]
Society & Ansible comes together for CNY
Society & Ansible collaborates on CNY campaign for TNB’s Chinese New Year Society and Ansible, IPG Mediabrands Malaysia’s creative content and technology agencies come together to collaborate on “The Coming Together”, an engaging and unifying Chinese New Year campaign for Tenaga Nasional Bhd (TNB). The campaign was unveiled with a film created by Society, with […]
Geometry Global goes through identity change
Geometry Global unveils new brand identity and logo Geometry Global has unveiled a new brand identity reflecting the changes it has gone through since it was launched in 2013. The new identity was created in-house by the Geometry team in Hamburg, Germany. It includes a new logo word mark and monogram, a vibrant new color […]
BMI strengthens team
Business Media International fortifies team with new appointments B2B media specialists, Business Media International (BMI) has announced several new appointments. Tan Yong Keat, who has spearheaded BMI’s go-to-market efforts has been named Assistant General Manager. Rozita Shuib, previously CEO of NewMan and managing director of Prestige magazine has joined BMI as Associate Publisher with responsibility […]
Ensemble creates short CNY films for Anchor
Ensemble collaborates with Anchor for Chinese New Year campaign. Ensemble has created the shortest series of films for Anchor’s Chinese New Year campaign, to encourage consumers to cherish real moments with their families. Anchor Beer, known as the ‘Real Beer for Real Moments’, is known to be simple, authentic, and down-to-earth, so Ensemble’s take pivots […]
