Industry thoughts about publisher-led programmatic platform MPPM
Addresses issues of digital brand safety online. Last week on 23 February 2018, the Malaysia Premium Publishers Marketplace (MPPM) partnered with Innity to offer Malaysia its first publisher-led programmatic advertising marketplace platform. This will provide advertisers with more control to layer on their own data, audience insights and program advertising across MPPM’s eight leading publisher-led […]
CIMB’s FY17 PBT up 25.1% to a RM6.11 billion record
CIMB Group Holdings Berhad reports a Profit Before Tax of RM6.11 billion for the financial year 2017. On a year-on-year basis, the Group’s FY17 operating income expanded 9.7%, translating to a 14.6% Y-o-Y improvement in Pre-Provision Operating Profit (“PPOP”) and a 25.6% Y-o-Y growth in Net Profit to RM4.48 billion. The FY17 net Earnings Per […]
AdParlor Asia Pacific wins TGV Cinemas pitch
AdParlor Malaysia joins hands with TGV Cinemas to drive digital transformation in its marketing efforts AdParlor Asia Pacific, a full-suite digital marketing agency with technology at the core, has been appointed by TGV Cinemas as their media agency for Malaysia. AdParlor Malaysia will handle communication planning, media strategy, media planning and buying for TGV Cinemas […]
Dentsu Aegis shares findings to help brands build sales loyalty
Dentsu Aegis Network Malaysia uncovers insights in automated e-commerce Dentsu Aegis Network Malaysia has shared its findings in automated e-commerce, a concept which the advertising group believes will help brands build sales loyalty through online replenishment of goods automatically. The insights discovery project was carried out in collaboration with InsightzClub, a tech-oriented market research and […]
Innity launches Malaysia’s first ever new premium self-serve advertising marketplace platform
MPPM partners with Innity in launching Malaysia’s first Publisher-led programmatic advertising marketplace platform. Malaysia Premium Publishers Marketplace (MPPM) has partnered with Innity to offer Malaysia its first Publisher-led programmatic advertising marketplace platform. This will provide advertisers with more control to layer on their own data, audience insights and program advertising across MPPM’s eight leading publisher-led […]
Media Prima en route to becoming leading digital-first content and commerce company
Media Prime records 89% revenue increase in total digital and commerce revenue Media Prima Berhad is confident that results derived from strategic initiatives implemented during the financial year ended 31 December 2017 including an 89% digital and commerce revenue increase will accelerate the Group’s transformation into a leading digital-first content and commerce company. “We are […]
MullenLowe Malaysia wins Malaysia Airports pitch
MullenLowe Malaysia wins Malaysia Airports (Niaga) Sdn Bhd for creative and digital duties Malaysia Airports (Niaga) Sdn Bhd (MAN), a subsidiary of Malaysia Airports Holdings Berhad has announced that MullenLowe Malaysia has won the pitch which will see the agency responsible for its creative, communications and digital assignments. MAN also known as Eraman Malaysia is the […]
Starbucks appoints its first ever PR Agency
Starbucks appoints GO Communications as official PR and Communications Partner and celebrates 20th anniversary Global coffee house, Starbucks Malaysia has officially appointed GO Communications to manage its Public Relations and Communications initiatives throughout the country. This appointment is a historic one as it marks the first ever agency appointed by the global coffee house behemoth in […]
685,000 HardwareZone user profile data leaked
685,000 HardwareZone Singapore user profile data breached by a hacker Popular technology site, HardwareZone owned by Singapore Press Holdings was breached when 685,00 registered user profile data were hacked. The hack which took place all the way in September was only picked up by Singapore Press Holdings this week. HardwareZone found out about the breach […]
Second edition of Asia Luxury Index 2017 launched
Asia’s leading online luxury retailer investigates shifts in the luxury landscape Reebonz, Asia’s leading online luxury retailer has launched its second edition of the 2017 Asia Luxury Index. In its second edition, the key trends were observed were a steep sales growth in shoes and apparels with sneakers and outerwear taking the lead, a new […]
